New Readers Equals New Revenue by Martin White

So far this century almost every magazine has endeavoured to manifest its readership as it has always done: distribute the magazine as best you can across all platforms and create a “circulation” worthy of advertising related revenue. The mix of content and distribution might include print, or not, digital editions, website articles and a host of other iterations. But the approach in readership and revenue remains the same in that when combining it all, the magazine’s intention is to represent a “circulation” worthy of advertising attention.

What can we change in this 21st century that will impact readership and in turn move revenue upwards?

By Martin White, Founder and Principal at Online Marketing Magazine.

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