Mobile is tailor-made for B2B media. Here are three reasons why:
- Who else has an audience whose very livelihood depends on getting laser-focused information the minute it becomes available?
- Who else has an audience that has an incentive to be able to easily reach out to the B2B media whenever that audience needs them?
- Who else can create an app that has massive daily relevance?
Read this Hotsheet for three tips for maximizing those three mobile advantages for B2B media!
By John Wilpers, Senior Director/USA, Innovation Media Consulting.
View the PDF: Mobile: Made to Order for B2B Media by John Wilpers