If the editorial and demographics of an event are the same as your magazine, the cost to participate is reasonable, the marketing is effective, then there’s strong potential to generate enough revenue to cover costs and perhaps even profit!

Benefits of participating can also include increased brand awareness, boosting advertising sales, meeting readers and advertisers face to face, increasing subscriptions and single copy sales.

By Eithne McCredie, Founder, McCredie Circulation Management.

View the PDF: Marketing Ideas for Trade Shows & Events by Eithne McCredie