Managing B2B Data in a Digital World by Vesna Moore

In today’s media landscape, publishers’ databases are increasingly becoming both critically important and harder to manage. The points in this Hotsheet may help your organization to better understand database management, data usage and standardization and how a good database can help the organization achieve cost savings, stronger audience engagement and greater revenue across many departments, all while keeping you CASL compliant.

By Vesna Moore, Director of Circulation & CASL Compliance Officer, Annex Business Media.

View the PDF: Managing B2B Data in a Digital World by Vesna Moore