Magazine Essentials: Making the Most of Magazines

Magazine Essentials: Making the Most of Magazines

A summary of magazine planning information, most requested by media planners, to help make the most of the magazine medium. The report demonstrates the impact of variables such as ad size, colour, positioning and much more. In addition, find a summary of magazine creative design considerations: headline length, position, colour and type size; picture size; photos vs. illustration; long vs. short copy; etc.

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