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How to Run and Promote a Contest by Michal Kozlowski

Why run a contest? You could increase your readership and subscriber base by including a subscription as part of the entry fee; generate revenue from submission fees, advertising and sponsorships; create buzz around your publication; and define your editorial niche, and attract new contributors!

Now that you know why, find out how to run a successful contest from Michal Kozlowski, Publisher, Geist magazine.

View the PDF: How to Run and Promote a Contest by Michal Kozlowski