Content Marketing for Your B2B Audience by John Burns

Story-driven business-focused content marketing is like all writing. Begin with an idea of interest to an audience. Understand why you’re writing in the first place. What need are you solving? Who will care? How will you tell the story to maximum effect?

This Hotsheet summarizes why content marketing should be story driven, and how best to write B2B content marketing that meets your audience’s needs.

By John Burns, Editorial Director, Echo Storytelling Agency.

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