Reader studies consistently indicate that editorial and advertising are equally important parts of the reader experience and that a clear distinction between the two, free from ambiguity, is vital.
Readers expect that magazine content will educate, entertain and inspire confidence in products and services wherever and however they engage with their favourite magazine brands.
Canada’s magazine media are committed to delivering the best possible reading and advertising experience and believes that:
- Magazine readers are entitled to unbiased, accurate reporting and information
- Magazine advertisers are entitled to a trusting and engaged audience
- The separation of editorial content and advertising messages must be transparent to the reader
- Editorial integrity must be free of compromise or external influence
The following guidelines were developed by a Magazines Canada national task force as a tool for editors and advertising sales teams to achieve business activity goals while retaining reader confidence and commitment.