Clip of English Hotsheet on Client Events with Anicka Quin

Building Revenue with Client Events by Anicka Quin

Holding client events through agencies can be more of a headache than if you worked with the brands themselves. Anicka Quin of Western Living and Vancouver, interviews BCBusiness‘s editor-in-chief Matt O’Grady to better understand why a brand would choose to work with a magazine over an agency, why the magazine’s audience is so valuable to the brand and how to ensure your magazine holds a successful event without an agency.

Anicka Quin is the Editorial Director at Western Living and Vancouver magazines.

View the PDF: Building Revenue with Client Events by Anicka Quin