B2B titles have long settled for being the brainy, “dress-for-comfort” magazines living in the shadow of their glamorous, always-fashionable B2C cousins. This dynamic has persisted for years, as B2B publishers themselves have viewed design and branding as a “nice to have,” believing that the content was more important than how it was presented. That may have been true in the past, but today’s readers expect more, with presentation being almost equal in importance to the content.

Learn more, from Norm Lourenco, Creative Director of K9 Strategy + Design.

View the PDF: Tips and Trends for B2B Magazine Branding by Norm Lourenco