Assessing Business and Audience-Building Initiatives for Cultural Magazines Report

Assessing Business and Audience-Building Initiatives for Cultural Magazines Report

In 2012, Magazines Canada, commissioned D. B. Scott of Impresa Communications to study three priority areas of interest as identified by cultural magazine publishers. The topics were developed in consultation with publishers at the MagNet 2011 Cultural Magazine Lunch and with Magazines Canada’s Cultural Magazine Committee.

Mr. Scott examined these three topics: a “no returns” system for retailing single copies; collaborative representation for national advertising; and a tailored direct mail promotion for subscriptions.

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