Consistency is key when working on your brand’s personality, voice and tone. These elements need to remain constant throughout your publication to build trust and familiarity with your audience.
Our latest Hotsheet, “Articulating Your Brand’s Personality, Voice & Tone,” discusses why it matters to keep it consistent, how to define personality, voice and tone, and how this aspect of your brand is communicated to consumers.
Kim Pittaway is an award-winning journalist with publication and broadcast credits that include Reader’s Digest, More Magazine, Best Health, Homemaker’s, Chatelaine, Cottage Life, CBC Radio’s The Current and others. She is the former managing editor and editor-in-chief of Chatelaine, an 8-time finalist for the National Magazine Awards and in 2008, co-winner of a Canadian Science Writers’ Association Award for the radio documentary “Tina and Kim’s Watery Road to Hell.”
View the PDF: Articulating Your Brand’s Personality, Voice & Tone