5 Steps to Successful Fundraising in the Digital Age by Sharon McAuley

The digital age has given fundraising a new meaning. New online techniques, like social media and crowdfunding, have given magazines more effective tools to achieving their goals. One thing that hasn’t changed is strategy. Magazines must build a community of supporters and make the right ask at the right time in the right way. Sharon McAuley, a publishing and marketing consultant, discusses how to achieve success with any fundraising method using 5 key steps.

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