Anything Can Happen promotional marketing campaign

2016 National Magazine Stand Campaign (NMSC) Results Report

Share your love of magazines! That was the message behind the 2015–16 National Magazine Stand Campaign (NMSC) that encouraged Canadians to buy a Canadian magazine and discover their new love, whether in print or through connections made with other magazine readers. This campaign worked in conjunction with Magazines Canada’s popular short video, Anything Can Happen at a Magazine Stand.

Get a sense of the response to NMSC through quantitative charts and descriptions of its reach in stores and online, as well as through testimonials from magazine media stakeholders. Sales results from participating titles in the NMSC initiative continue to trend higher than the overall industry by 3.6%. Independent retailers sold 5% more magazines than stores without promotions.

View the PDF: 2016 National Magazine Stand Campaign (NMSC) Results Report