Hot off the presses: Our latest Professional Development HotSheet “Website Redesign 101” by Kate Lesniak is now available! This hotsheet goes extremely in-depth to guide you through the re-design process. Learn how to roadmap and what to expect in planning a successful website redesign from project kickoff to launch.
Download/View the Hotsheet: Website Re-Design 101
If you’ve been tasked with ad sales for your small arts or literary magazine you might have trouble knowing where to start and how to stay organized. There are countless webinars and courses you can take on advertising sales, but most of them are aimed at bigger, commercial brands. What you need right now are a few strategies to help you focus your time and effort, and concentrate on the businesses that are most likely to support you.
This hotsheet explores some approaches to sales, for small, niche and literary publications, with staff models and relationships in mind.
Download/View the Hotsheet: Ad Sales for Small Arts & Literary Magazines
In many ways, businesses are now experiencing more acutely, the pressures triggered by digitization over a decade ago. James Law dissects the complex workplace trends that businesses will need to consider: changes in employee expectations, a lower tolerance for unproductive norms associated with older ways of working and shifts in how team members define value.
Download/View the Hotsheet: A New Balance – New Demands on Business Sustainability
No matter your angle, no matter your outlet, investing in newsletters is a proven strategy for driving engagement. That said, the technology you choose, the audience you’re trying to reach, and the content you’ve got to share all require careful consideration before launching a newsletter strategy.
Kate Lesniak provides an in-depth breakdown into why your publication should consider a newsletter and how to get started.
Download/View the Hotsheet: Why Run a Newsletter? Here’s Why.
With Canadians spending more time than ever on social media watching a seemingly endless stream of content, how do you create engaging content that stands out? It’s a thrilling challenge. And the good news? You don’t need to get it exactly right from the start. It’s all about learning, listening to your audience, and growing and adapting your content.
Krista Legault breaks down everything you could want to know about making great social content in 2022.
Download/View the Hotsheet: The Secrets of Creating Engaging Social Media Content
Social media can be an overwhelming space. The content is constant, and the platforms and their functions are always evolving. But it’s also an incredibly exciting space. A direct, real-time connection with your audience that can’t be beat.
Aren’t sure where to begin with your social media strategy? Krista Legault breaks down how to find and target a social media audience for your publication.
Download/View the Hotsheet: The Secrets to Finding & Targeting an Audience on Social Media
2021 was yet another transformative year, while 2022 looks to continue to demonstrate the impacts felt by the magazine industry as a result of the pandemic and numerous other factors.
Jessica Patterson breaks down trends that occurred this past year and offers insights to what will happen next year.
Download/View the Hotsheet: Magazine Industry Trends – Looking Back at 2021 & Forward to 2022
We’ve all been waiting for the pandemic to end so we can return to normal. For many small magazines, however, there is no going back. The future is all remote work all of the time. And that’s a good thing! To produce multi-channel content in a publishing environment that never sits still is to adapt constantly as a way of life. Remote workflows, ironically, make it possible to maintain quality over the long term, keep up with the industry, and build your brand without burning out your team.
Kilian Schalk, Founder of PurpleGray Consulting, follows up on his October 2021 Webinar topic with additional takeaways and tips.
Download/View the Hotsheet: Workflow & The New Normal
Don’t have a Circulation Manager? Don’t worry! You can still run a successful circulation department. The secret is to be organized, plan things in advance and develop systems that work for you and your magazine.
Lisa Whittington-Hill, Publisher of This Magazine, shares her tips on how to thrive, even without a circulation manager.
Download/View the Hotsheet: The Secrets to Running a Circulation Department Without a Circulation Manager
Anyone who reads print magazines has encountered an editorial package, even if they aren’t familiar with the term. A single article made up of a collection of shorter articles on a specific theme, an editorial package gives editors the opportunity to tell multiple stories under one umbrella theme.
Kim Shiffman, Editor-in-Chief of Today’s Parent, shares her secrets on how to create an editorial package, as well as some useful dos, don’ts, and use cases.
Download/View the Hotsheet: The Secrets of Editorial Packaging