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Hotsheet: Website Re-Design 101

Hot off the presses: Our latest Professional Development HotSheet “Website Redesign 101” by Kate Lesniak is now available! This hotsheet goes extremely in-depth to guide you through the re-design process. Learn how to roadmap and what to expect in planning a successful website redesign from project kickoff to launch.

Download/View the Hotsheet: Website Re-Design 101

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Hotsheet: Ad Sales for Small Arts & Literary Magazines

If you’ve been tasked with ad sales for your small arts or literary magazine you might have trouble knowing where to start and how to stay organized. There are countless webinars and courses you can take on advertising sales, but most of them are aimed at bigger, commercial brands. What you need right now are a few strategies to help you focus your time and effort, and concentrate on the businesses that are most likely to support you.

This hotsheet explores some approaches to sales, for small, niche and literary publications, with staff models and relationships in mind.

Download/View the Hotsheet: Ad Sales for Small Arts & Literary Magazines

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Hotsheet: A New Balance – New Demands on Business Sustainability

In many ways, businesses are now experiencing more acutely, the pressures triggered by digitization over a decade ago. James Law dissects the complex workplace trends that businesses will need to consider: changes in employee expectations, a lower tolerance for unproductive norms associated with older ways of working and shifts in how team members define value.

Download/View the Hotsheet: A New Balance – New Demands on Business Sustainability

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Hotsheet: Why Run a Newsletter? Here’s Why.

No matter your angle, no matter your outlet, investing in newsletters is a proven strategy for driving engagement. That said, the technology you choose, the audience you’re trying to reach, and the content you’ve got to share all require careful consideration before launching a newsletter strategy.

Kate Lesniak provides an in-depth breakdown into why your publication should consider a newsletter and how to get started.

Download/View the Hotsheet: Why Run a Newsletter? Here’s Why.

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Hotsheet: The Secrets of Creating Engaging Social Media Content

With Canadians spending more time than ever on social media watching a seemingly endless stream of content, how do you create engaging content that stands out? It’s a thrilling challenge. And the good news? You don’t need to get it exactly right from the start. It’s all about learning, listening to your audience, and growing and adapting your content.

Krista Legault breaks down everything you could want to know about making great social content in 2022.

Download/View the Hotsheet: The Secrets of Creating Engaging Social Media Content

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Hotsheet: The Secrets to Finding & Targeting an Audience on Social Media

Social media can be an overwhelming space. The content is constant, and the platforms and their functions are always evolving. But it’s also an incredibly exciting space. A direct, real-time connection with your audience that can’t be beat.

Aren’t sure where to begin with your social media strategy? Krista Legault breaks down how to find and target a social media audience for your publication.

Download/View the Hotsheet: The Secrets to Finding & Targeting an Audience on Social Media