Canadian magazine publishers should be included in legislation to compensate Canadian media companies for the sharing of their online content by Google, Facebook and other platforms. Read our letter to Ministers Freeland and Guilbeault submitted jointly with L’Association québécoise des éditeurs de magazines, the Alberta Magazine Publishers Association and the Magazine Association of BC.
View the PDF: Letter Re: Compensating Canadian Magazine Publishers for the Sharing of Their Online Content
Editorial production is a carefully laid out process that aids in the creation of a magazine issue from conceptualizing an issue and its theme, to executing the issue, to finalizing the correspondence, and getting the issue out to subscribers. During COVID-19 restrictions, this process can need a bit more attention and patience.
In this Hotsheet, learn about what steps you can take to ensure that your editorial production schedule stays on track as we move forward in publishing during uncertain times.
By Nav Nagra, former Publisher, Room Magazine.
View the PDF: Editorial Production during COVID-19 Restrictions by Nav Nagra
Since the COVID-19 pandemic was declared this spring, most of us in the magazine media business are exclusively working from home. Even those of us who are used to working remotely have found ourselves in a changed environment with a sense of urgency to acclimatize.
In this Hotsheet, Melony Ward shares a few tips to help you stay healthy, organized and connected in our strange new world.
Melony Ward is the Publisher and Director of Business Enterprise, Canada’s National History Society.
View the Hotsheet: Working Remotely Successfully with Your Team by Melony Ward
Building, growing or maintaining your subscriber file requires tactics to acquire new subscribers, as well as methods to retain them. Ideally the two activities should complement each other and be in sync as much as possible. In some respects, they need to be precisely aligned.
In this Hotsheet, find some ideas and recommendations to consider when viewing the subscriber journey from acquiring a new subscriber to your publication to turning them into a longer-term customer.
By Edward Birkett, Circulation Director, Reader’s Digest Canada.
View the PDF: Subscriber Stewardship from Acquisition to Renewal by Edward Birkett
Canada is unique in the international publishing landscape for having such a wide array of public funding supports available to magazine publishers. Securing grants is not a given and can be a discouraging process so a strategic approach to applying for funding is an important skill to develop.
In this Hotsheet, learn how you can use grant funding now to set yourself up for the best success.
By Britt Gallpen, Editorial Director, and Alysa Procida, Executive Director, Inuit Art Quarterly.
View the PDF: Perfecting Your Grant Writing Strategy by Britt Gallpen and Alysa Procida
The Retail Bulletin is a message from the publisher to the retailer announcing a new issue, a special issue or a new magazine sent to the store. The Retail Bulletin is a small and useful tactic in the constant fight to get a good position for your magazine at the front of the magazine rack, placed in its proper section, where it will be seen by customers and have a chance to live and sell in stores.
In this Hotsheet, learn how to write a Retail Bulletin, when to send it and more!
By Chris Chambers, Retail Accounts Manager, Magazines Canada.
View the PDF: Writing an Effective Retail Bulletin by Chris Chambers
With the sharp decline in advertising revenues, consumer revenues have become the focus in ensuring a magazine’s financial viability. When planning campaigns, deciding subscription prices or evaluating new sales channel opportunities, your goal should be to make money with every sale, before ad dollars, if not the first year, at least over the lifetime of the subscription.
This Hotsheet is a simplified approach that does not get into as much detail as traditional direct mail campaign analysis but ensures that you have a good grasp of what it costs you to add a subscriber to your file.
By Catherine Louvet, Magazine Circulation Consultant.
View the PDF: How to Analyse the Profitability (P&L) of Your Acquisition Programs by Catherine Louvet
View the Example Excel Spreadsheet: Example P&L Spreadsheet
Congratulations, you started a magazine! Now that the launch party is over, you need to do everything you can to help survive that challenging first year of publishing.
In this Hotsheet, find 20 tips to get your magazine to that first anniversary milestone.
By Lisa Whittington-Hill, Publisher, This Magazine.
View the PDF: How to Survive Your First Year of Magazine Publishing by Lisa Whittington-Hill
The literary community has been having more and more conversations about diversity. One initiative many magazines employ in an attempt to promote diversity is creating “special issues” to centre writers of particular identities or from particularly marginalized groups.
In this Hotsheet, explore five theses for you should you be considering creating a special issue for queer writers.
By John Elizabeth Stintzi, author.
View the PDF: The Queer Special Issue by John Elizabeth Stintzi
Planning virtual events has taken on new life as the magazine industry adapts to restrictions on mass gatherings, and new remote working opportunities mean that more and more events will be held virtually.
In this Hotsheet, find new and different aspects that you need to consider when making your plans.
By Kiley Pole, Manager, Member Services and Benefits, Magazines Canada.
View the PDF: Planning a Successful Virtual Event by Kiley Pole