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Strong ARM your Audience in 2022: Acquire | Retain | Monetize
Kennedy, Mancini, Moore, Trumper
If one of your resolutions for 2022 is to grow your list size and optimize your list strength, then this session is for you. Join a panel of data experts to discuss how Canadian publishers can grow their compliant email lists, including the use of content metres and social media for new account acquisitions. We’ll also be discussing the importance of the right metrics, reporting and analysis that can contribute to new data-based product ideas. Whether your audience is B2C or B2B, you won’t want to miss this! Bob Kennedy – Moderator Director of Business Development @Omeda Bob Kennedy is currently the Director of Business Development at Omeda, an enterprise Audience Management firm located in Chicago, IL. He has a wealth of experience within the media and information industries having held additional positions in Audience Solutions and Client Services at Omeda. Prior to that, he has held positions in Client Relationship Management at Hallmark Data Systems, Director of Operations in the Audience Development department at CMP Media/UBM Tech and Supervisor role at BPA. Bob is also active in the media organizations and is currently serving as the President for the AAMP – the Association for Audience Marketing Professionals. You can connect with Bob on LinkedIn here – https://www.linkedin.com/in/robertfranciskennedy/ Kathy Mancini – Panelist Sr Product Engineer @Computer Fulfillment Kathy Mancini is Sr Product Engineer at Computer Fulfillment where she manages day to day operations and provides strategic direction of new products and services. Kathy partners with clients to understand their unique needs. This leads to the development of new functionality for CF’s fulfillment and integrated audience management platforms. Vesna Moore – Panelist Director of Audience Development @Annex Business Media Vesna Moore is the Director of Audience Development for Annex Business Media. She manages a readership database with more than 750,000 active subscribers and over 700,000 eNewsletter recipients across 60+ products encompassing over 30 industries and 300 business sectors all leveraged with the use of proprietary market research, profiling/segmentation as well as leading edge technology. She’s worked for large and small magazine publishing companies within both the consumer and trade (b2b) sectors for the past 30 years. Hannah Trumper – Panelist Audience Development Manager @Newcom Media Hannah Trumper is an Audience Development Manager at Newcom Media with 10+ years experience in marketing, circulation and audience development (previous stints include TC Media and AZURE). Focused primarily on digital acquisition and retention, it’s her job to find and keep readers. When she’s not executing a marketing plan or fighting with an excel spreadsheet, she enjoys competitive baking shows and meandering local neighborhoods.
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