Drawing on the 2026 State of Audience in Media report — 115 media and audience leaders across consumer, B2B, and association publishing — this session shows where the momentum is. Owned channels are winning. Newsletters are driving growth and retention. Events and subscriptions are outperforming. More of your audience is known and addressable than ever. For Canadian publishers navigating postal disruption and rising costs, the direct relationship isn't just a growth lever — it's the most reliable connection you have to your readers.