Podcasts have gone mainstream, and more and more people are tuning in. For magazines, audio content provides unique connections with new audiences. In this webinar, Michelle Kelly, Vice President of Content at Cottage Life, describes how she and her team created an eight-episode series that ran during summer 2020. She shares the details of how they chose a format, length and sponsor, the nuts and bolts of hosting, promoting and tracking the series, plus the challenges of recording from home during the COVID-19 lockdown. Michelle Kelly was named Editor of Cottage Life magazine in July 2015 and the brand’s Vice President, Content, in September 2019. She’s a member of the Professional Advisory Committee for Centennial College in Toronto, and is the recipient of numerous National Magazine Awards and Editors’ Choice Awards from the Canadian Society of Magazine Editors.