Webinar Archive

Editorial Packaging From A–Z
Kim Shiffman
How does award-winning Today’s Parent magazine produce such consistently effective editorial packages? Find out in this webinar presented by editor-in-chief Kim Shiffman. She’ll explain the nuts and bolts of her team’s process, from brainstorming, to coordinating contributors, editors, layout, and production, to budgeting both money and time. You’ll learn packaging ideas you can use right away and hear behind-the-scenes stories as Shiffman shares her top tips. Kim Shiffman is the Editor-in-Chief of Today’s Parent (print and digital) where she’s held progressively senior roles since joining the team in 2015. Prior to Today’s Parent, Shiffman worked on custom content for Rogers Media and online travel-deal publisher Travelzoo, and held senior editorial roles at Profit, Allergic Living, and Chatelaine. She also co-owned and edited City Dog, a free quarterly publication for urban dog owners. Shiffman’s byline has appeared in more than a dozen publications, including The Globe & Mail, MoneySense, Canadian Business, and Flare.
Sorry, but you do not have permission to view this content. Please login to view Members-only content.

More Webinars

Indigenous Approaches to Editing

https://youtu.be/x87qk8Qqr_0 Citation Guides: Indigenous Knowledge from Elders, Knowledge Keepers, and Dreams Each guide has something a little different. Some focus on cultural approaches, some offer citation protocols within a range of existing styles (APA, MLA,...

10 Tips & Tricks to Promote Your Publication on Social Media

https://youtu.be/S5beaBakLoA Important Links Mentioned in the Presentation: Understanding Bill C-18: Canada's Online News Act and its proposed rules, explained: https://www.ctvnews.ca/politics/understanding-bill-c-18-canada-s-online-news-act-explained-1.6488532 How to...