Everyone wants the silver bullet for publishing success. Deep down, though, we all know there isn’t one. But there is a process, a discipline that creates order out of chaos and helps you work your way through what, taken together, seem like unconquerable challenges. In this session, we’ll talk about the process and the rules covering the most challenging areas of publishing today which, if mastered, will lead to profitability, sustainability, and a bright future for content publishers.