Magazines Canada hosts a series of one-hour webinars focusing on timely and relevant topics to help you run your business.
Each webinar is moderated by an industry veteran, allows you to ask questions of the presenter, and is available to return to it again and again.
The webinars are economical and practical and you can even mix and match with special package pricing.
So take an hour out of your day at home or the office and listen live by web and phone. Keep yourself and your staff up to date in a constantly changing industry. Tune in!
Magazines Canada members can access the complete webinar archive in the Resource Centre. Make sure you’re logged in!
Unlock the Full Power of Your Content: 3 Steps to Uncovering Readership, Ranking and Revenue
Wednesday, Febuary 8, 2017
What if you could unlock the full power of the articles you produce, reach audiences as yet unfamiliar with your magazine, and introduce your archived content to new readers? Join Martin White of Online Magazine Marketing (monetizingcontent.ca) to learn how to unleash the power of your magazine content in a world of device liberated, search crazy users and attract audience and revenue growth.
Martin White’s executive experience with TIME Magazine in Canada as Vice President and Publisher as well as Associate Publisher of Toronto Life magazine effectively leveraged the global brand of one and the local reputation of the other to establish leadership positions within a highly competitive media marketplace. Martin’s early adoption of online potential through www.torontolife.com and www.timeCanada.ca as well as extensive content deals with MSN and Québecor (Canoe.ca) led to his establishment of Online Magazine Marketing in 2002 as a consultancy to the Canadian media network, particularly magazines across Canada. He has consulted directly with over 50 magazines across the country in addressing their editorial, circulation and advertising needs in facing the difficult transition from a traditional print business model to incorporating innovative programs and revenue models integrating traditional media with new-media. Having spoken on behalf of various media associations in every province in the country, Martin has direct experience in understanding and undertaking the challenges faced by independent publishers.
Pricing and Registration:
|Single Webinar||$25||$60||Register Online|
(Pick the webinar labelled “select for 4pack”)
|Series (All webinars from July to March including
the joint ones with AMPA)
What do I need to connect?
For the audio, you need:
- A touch-telephone. You’ll be sent the number to call along with the access code when you register. If you have a group of colleagues joining you, you’ll need a speaker phone.
For the presentation, you need:
- A high speed Internet connection. (Note: wireless connections aren’t recommended.)
- A web link, which will be sent to you when you register. Click on the link, enter as a “guest” and type your name.
- Always test your system prior to the webinar to make sure you have the right add-ins and adequate connection speed.
How do I get the access information for the webinar?
The access information will be sent to the email address used to register, prior to the webinar. If you haven’t received the info by 9:00 am on the day of the webinar, or if you’ve misplaced it, email Amanda Raponi Hart. If you need this info once the webinar’s in progress, contact Evan Dickson or call 416.504.0274 x238.
Do I have to register everyone at my magazine?
No. Everybody at your magazine is welcome. Just register one person for your magazine and share the access coordinates with your coworkers.
I participated in the webinar. Can I get a copy of presentation used?
Yes, the presentation is available to registrants after the webinar.
Can I ask questions during the webinar?
Yes. Your line will be muted during the presentation, but a chat box will appear during the last 10-15 minutes of the webinar at which time you can type in your questions.
I registered but missed the live webinar. Is there a recording available?
Yes, in most cases a recording is available to registrants.
Magazines Canada acknowledges the support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project.