Magazines Canada hosts a series of one-hour webinars focusing on timely and relevant topics to help you run your business.
Each webinar is moderated by an industry veteran, allows you to ask questions of the presenter, and is available to return to it again and again.
The webinars are economical and practical and you can even mix and match with special package pricing.
So take an hour out of your day at home or the office and listen live by web. Keep yourself and your staff up to date in a constantly changing industry. Tune in!
How to Drive Engagement and Revenue with Augmented Reality
Wednesday, December 18, 2019
2:00 pm ET
Publishers offer print media and they offer digital media, but what if you could combine print and digital media in the same product? Enter Augmented Reality (AR), which enables readers to unlock additional content behind a printed page, or spurs them to respond instantly on a subscription or other offer, through their smart phones or tablets. Join us as Nicky Middleton, founder and publisher of award-winning Brainspace magazine, an interactive magazine for kids, explains how AR can bring static editorial and advertising print pages to life with animation, video, shopping and other digital tools.
With more than 30 years of experience in both editorial and advertising design, Nicky Middleton has worked with both corporate clients and independent businesses. She became a leader in the innovation cluster of publishing by creating the first children’s magazine that uses augmented reality throughout its editorial content. In her six years of working with augmented reality, she has gained valuable insight. “In order to progress the monetization of interactive print, we need to promote reader familiarity with the technology throughout our editorial,” she says.
Magazines Canada members can access the complete webinar archive in the Resource Centre. Make sure you’re logged in! Having troubles accessing the webinar archive? Email Kiley at firstname.lastname@example.org for help.
Pricing and Registration
FREE to Magazines Canada members
What do I need to connect?
For the audio, you need:
- Speakers or headphones connected to your computer. The audio is broadcast through the Internet.
For the presentation, you need:
- A high speed Internet connection. (Note: wireless connections aren’t recommended.)
- A web link, which will be sent to you when you register. Click on the link, enter as a “participant” and type your name.
- Always test your system prior to the webinar to make sure you have the right add-ins and adequate connection speed.
How do I get the access information for the webinar?
The access information will be sent to the email address used to register, prior to the webinar. If you haven’t received the info by 9:00 am on the day of the webinar, or if you’ve misplaced it, email email@example.com. If you need this info once the webinar’s in progress, contact Kiley Pole or call 416.504.0274 x238.
Do I have to register everyone at my magazine?
No. Everybody at your magazine is welcome. Just register one person for your magazine and share the access coordinates with your coworkers.
I participated in the webinar. Can I get a copy of presentation used?
Yes, the presentation is available to registrants after the webinar.
Can I ask questions during the webinar?
Yes. You will be muted during the presentation, but a chat box will appear during the last 10-15 minutes of the webinar at which time you can type in your questions.
I registered but missed the live webinar. Is there a recording available?
Yes, in most cases a recording is available to registrants.
Magazines Canada acknowledges the support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project.