Magazines Canada hosts a series of one-hour webinars focusing on timely and relevant topics to help you run your business.
Each webinar is moderated by an industry veteran, allows you to ask questions of the presenter, and is available to return to it again and again.
The webinars are economical and practical and you can even mix and match with special package pricing.
So take an hour out of your day at home or the office and listen live by web and phone. Keep yourself and your staff up to date in a constantly changing industry. Tune in!
Programmatic Advertising Demystified
Wednesday, November 28, 2018
Programmatic Advertising Demystified: Programmatic advertising is growing fast and provides real opportunities for magazine publishers. If you’re still unsure of the basics, or lack confidence in the process, this is the session for you. Join Scott Bender as he takes you beyond the basic terms and breaks down some acronyms. In this informative session, you will gain a better understanding of ways to provide value at higher prices and to drive revenue more quickly.
As Global Head of Publisher Strategy & Business Development, Scott Bender leads Prohaska Consulting’s efforts in helping publishers evolve their digital operations to increase revenue.
Scott Bender has a wealth of TV and digital executive experience that includes Turner, Fox, and IGN Entertainment. He served as SVP, Sales & Business Development for IGN Entertainment; VP, Sales at Fox Entertainment and Fox News.com; and National Sales Manager at CNN. Before joining Prohaska Consulting, he was EVP, General Manager, at Glassnetic, where he headed the company’s work in facilitating marketers’ ability to engage with relevant digital vendors. Scott also served as SVP, Global Media Sales, for Bazaarvoice Media, where he oversaw sales and maintained relationships with demand side clients.
Free to Magazines Canada members!
Magazines Canada members can access the complete webinar archive in the Resource Centre. Make sure you’re logged in! Having troubles accessing the webinar archive? Email Kiley at firstname.lastname@example.org for help.
Pricing and Registration
FREE to Magazines Canada members
Email Kiley at email@example.com to register.
What do I need to connect?
For the audio, you need:
- A touch-telephone. You’ll be sent the number to call along with the access code when you register. If you have a group of colleagues joining you, you’ll need a speaker phone.
For the presentation, you need:
- A high speed Internet connection. (Note: wireless connections aren’t recommended.)
- A web link, which will be sent to you when you register. Click on the link, enter as a “guest” and type your name.
- Always test your system prior to the webinar to make sure you have the right add-ins and adequate connection speed.
How do I get the access information for the webinar?
The access information will be sent to the email address used to register, prior to the webinar. If you haven’t received the info by 9:00 am on the day of the webinar, or if you’ve misplaced it, email firstname.lastname@example.org. If you need this info once the webinar’s in progress, contact Kiley Pole or call 416.504.0274 x238.
Do I have to register everyone at my magazine?
No. Everybody at your magazine is welcome. Just register one person for your magazine and share the access coordinates with your coworkers.
I participated in the webinar. Can I get a copy of presentation used?
Yes, the presentation is available to registrants after the webinar.
Can I ask questions during the webinar?
Yes. Your line will be muted during the presentation, but a chat box will appear during the last 10-15 minutes of the webinar at which time you can type in your questions.
I registered but missed the live webinar. Is there a recording available?
Yes, in most cases a recording is available to registrants.
Magazines Canada acknowledges the support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project.