Webinars

Magazines Canada hosts a series of one-hour webinars focusing on timely and relevant topics to help you run your business.

Each webinar is moderated by an industry veteran, allows you to ask questions of the presenter, and is available to return to it again and again.

The webinars are economical and practical and you can even mix and match with special package pricing.

So take an hour out of your day at home or the office and listen live by web and phone. Keep yourself and your staff up to date in a constantly changing industry. Tune in!

Webinar Archive

Magazines Canada members can access the complete webinar archive in the Resource Centre. Make sure you’re logged in!

Upcoming Webinars

Asking Nicely: How to Craft a Successful Funding Proposal

Wednesday, March 29, 2017
2PM ET

Writing grant proposals can be stressful. There isn’t a magic formula, but there are some things you should know to make the process easier, effective and even fun. In this webinar, we’ll go through the steps to asking for grants, from getting organized, to finding funders, to writing your proposal to saying thank you—and securing your next grant!

Jennifer O’Connor is a Philanthropy Officer at Ecojustice, a charity that uses the law to protect and restore the environment in Canada. In addition to her experience as a grant writer, she has freelanced for many newspapers and magazines, including This Magazine, Chatelaine and Reader’s Digest.

Advertising is on the Move! Mobile in a Cross-Screen World

Thursday, March 30, 2017
2PM ET

Executing mobile strategies that are at the heart of digital executions in a cross screen world can be a very complex and challenging task without the right strategy, tools, and partners. In this webinar, we’ll focus on how software can help make it easy and accountable to execute your strategies and how you can take a holistic approach to mobile that drives the greatest effectiveness for advertisers return on investment.

This is a free webinar. Register now!

Dana Toering, Managing Director for Canada at TubeMogul, brings his 15+ years of experience to Magazines Canada audiences. Toering was most recently Chief Revenue Officer for Addictive Mobility. Prior to that, he was head of Revenue at AOL Canada and had senior roles at both yahoo! and DoubleClick.  Dana was a Board member with the IAB and sits on multiple Advisory Boards including Flixel and TEL.

Maximizing Native Content Advertising for Your Business

Wednesday, April 12, 2017
2PM ET

Brad Liski, Senior Vice President of Canada Wide & BC Business, and Todd Krizelman, Co-Founder of MediaRadar, will discuss how to maximize the effect of native advertising for your business. Through case studies, Brad will demonstrate what works, what doesn’t work and how to leverage big data to maximize the ROI. Todd will illuminate how native advertising can maximize ad sales for your business. You will learn how to build native ad revenue by identifying early adopters, active buyers, and product categories dominating the market.

This is a free webinar. Register now!.

Growing up in Palo Alto, Todd Krizelman was born and raised near the epicenter of technology innovation. Krizelman joined veteran web architect Jesse Keller to found MediaRadar in 2007. After years of thorough research, development and data collection, MediaRadar is now the most comprehensive data company focused on the ad sales market. He previously co-founded one of the world’s first social media sites, theGlobe.com, and led the site from inception to taking it public on NASDAQ. Krizelman is a graduate of Cornell University and Harvard Business School.

As a serial entrepreneur and now Senior Vice President of Integration with Canada Wide Media & BCBusiness, Brad Liski is a 25 year veteran of publishing and consumer marketing and has a long and successful record of leading start-up, high growth, acquisition, merger and receivership operations. Recognized over his career as Publisher of many iconic brands including Explore Magazine, Canadian Traveller and BCMagazine, Brad is also co-founder of Influencer.org, which is a content marketing/blogger platforms for brands to create native content through a myriad of publications.

In partnership with mediaradar

Mastering LinkedIn Marketing

Wednesday, May 3, 2017
2PM ET

Join Dana DiTomaso, Partner & President of Kick Point, to learn how to use LinkedIn as a marketing platform. Dana will review how to build, engage, and advertise to your market on LinkedIn and how to extend it to your website as well.

Dana DiTomaso has spent over 15 years in the digital marketing world, where she applies marketing into strategies to grow clients’ businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).

Digital Storytelling in the Evolving Publishing Landscape

Wednesday, May 10, 2017
2PM ET

While text is still the foundation of publishing, new tools, mediums, and platforms—including websites, ebooks, podcasts, online courses, video programming, and social media—are taking storytelling in new directions. The evolving digital landscape requires a new way of telling stories, as well as a convergence of editorial, marketing, and production skills to conceive, produce, sell, and distribute them. Learn how to produce, disseminate, and foster community engagement through innovative digital stories on a variety of platforms by exploring relevant groundbreaking projects.

Jeffrey Yamaguchi is a digital media and marketing professional that leads digital transformations and audience development at publishing houses, podcast companies, and edtech ventures. He’s held key digital positions at Ziff Davis, HarperCollins, Random House, and Abrams Books, and his recent endeavors include: launching a new podcast startup’s platform and programming (Listening Booth Media); developing an online class platform (Narativ); producing a video series for the New York Anti-Trafficking Network; and leading marketing for a major edtech conference in New York (the first-ever NY EdTech Week at NYU). Website: jeffreyyamaguchi.com | @jeffyamaguchi

Building Your Brand on Instagram

Wednesday, May 17, 2017
2PM ET

Join Ashley Cassidy Seale, Founder & Creative Director of Ruby Social Co., for a session on how to build your brand on Instagram. Learn best practices for cultivating not just a following but a community leveraging the power storytelling, a consistent aesthetic, and a bold strategy.

Ashley Cassidy Seale is an award winning PR and social media expert with over 10 years experience in building successful brands. In addition to her experience on both the brand and agency side, she has created her own online presence under the moniker Quaintrelle. She and her work have been featured by Domino, Vogue.com, and the CBC. In 2016 she founded Ruby Social Co., a creative communications studio to bridge these two experiences to thoughtful navigate her clients into the spotlight.

Pricing and Registration:

Members Non-Members
Single Webinar $25 $60 Register Online
Four Webinars
(Pick the webinar labelled “select for 4pack”)
$80 $160
Series (All webinars from July to March including
the joint ones with AMPA)
$150 $300

FAQ:

What do I need to connect?

For the audio, you need:

  • A touch-telephone. You’ll be sent the number to call along with the access code when you register. If you have a group of colleagues joining you, you’ll need a speaker phone.

For the presentation, you need:

  • A high speed Internet connection. (Note: wireless connections aren’t recommended.)
  • A web link, which will be sent to you when you register. Click on the link, enter as a “guest” and type your name.
  • Always test your system prior to the webinar to make sure you have the right add-ins and adequate connection speed.

How do I get the access information for the webinar?

The access information will be sent to the email address used to register, prior to the webinar. If you haven’t received the info by 9:00 am on the day of the webinar, or if you’ve misplaced it, email Amanda Raponi Hart. If you need this info once the webinar’s in progress, contact Evan Dickson or call 416.504.0274 x238.

Do I have to register everyone at my magazine?

No. Everybody at your magazine is welcome. Just register one person for your magazine and share the access coordinates with your coworkers.

I participated in the webinar. Can I get a copy of presentation used?

Yes, the presentation is available to registrants after the webinar.

Can I ask questions during the webinar?

Yes. Your line will be muted during the presentation, but a chat box will appear during the last 10-15 minutes of the webinar at which time you can type in your questions.

I registered but missed the live webinar. Is there a recording available?

Yes, in most cases a recording is available to registrants.

Magazines Canada acknowledges the support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project.