Research

Magazines Canada conducts vital research on the magazine industry’s changing landscape and reader preferences. They also champion the fight against disinformation by promoting trusted sources and high-quality journalism, safeguarding the integrity of information in the digital age.

NEW! – Global Digital Subscriptions

Magazines Canada is pleased to be able to share FIPP’s Global Digital Subscription Snapshot for 2024 to our members. This report features key insights from around the world and is available exclusively for Magazines Canada members.

The Age of Disinformation

Magazines Canada is proud to present the “The Age of Disinformation,” a series of resources for members that identifies successful tools, strategies and international best practices to combat disinformation and misinformation, equipping the Canadian magazine industry to promote its trusted-ness to audiences and advertisers across the country.

We know that your digital ecosystem is populated with thousands of pieces of content each day, and it’s up to you as magazine editors, journalists and publishers to seek the truth of a statement, an image or a source and find evidence to back it up.

To that end, Magazines Canada engaged international experts to write Hotsheets, offering practical tools, tips and insight; present webinars and case studies with solid takeaways, analysis on algorithms and filter bubbles, and a lively panel discussion at Word On The Street Toronto in September 2019. The purpose is to provide you with the tools and knowledge you need to identify and debunk fake news, to verify information and written and visual content, and to give you practical strategies to combat disinformation.

Through The Age of Disinformation resource series, we aim to help build your critical thinking skills and preparedness against online disinformation and other online harms, to promote digital literacy, to help critically assess online information, understand how algorithms work and when they might impact a user’s experience, recognize how and when malicious actors exploit online platforms, and acquire skills to avoid being susceptible to online manipulation.

View these resources to learn more, and to gain these tools and skills.

Whitepaper

Magazines Canada commissioned a whitepaper to explore the disinformation threats confronting Canadian magazines and the opportunities to insulate the industry. The resulting whitepaper, You Cannot Afford to Ignore the Disinformation Crisis: A Call to Action for Canadian Magazines, discusses how disinformation is manifesting in Canada, responses to it and opportunities for magazines to respond creatively. The whitepaper offers six key recommendations for action including a focus on strengthening research and verification capabilities, improving trust in magazine brands and collaborating in the fight back. The lead author is award-winning Australian journalist Alice Matthews and secondary author is Dr. Julie Posetti, Global Director of Research for the International Center For Journalists (ICFJ) based in Oxford. Read the whitepaper here.

Case Studies

Looking to international best practices, Magazines Canada commissioned the case study Verificado and the 2018 Mexican Election on the collaborative fact-checking initiative that saw 90 newsrooms come together to fight viral fake news in the run up to Mexico’s 2018 elections. Verificado 2018 combatted disinformation with accurate, fact-checked, high-quality journalism. Written by Tom Trewinnard, the project lead for Verificado 2018, the case study provides lessons and insight from this project that could apply to or be used by magazine media publishers. Read the case study here.

The second case study that Magazines Canada commissioned was Faktisk: Norway’s Fact-Checking Cooperative on the fact-checking initiative, Faktisk.no from Norway. This website was launched as a collaborative effort between media rivals Dagbladet, one of Norway’s largest newspapers, VG and NRK, to fight fake news. Together, the media organizations joined together to fact-check disinformation and misinformation. Written by Faktisk editor Kristoffer Egeberg, the case study highlights the process of collaboration between rivals, the extensive and successful work Faktask did, the societal change the fact-checking work enabled, and offers insight and advice for those looking to emulate Faktisk’s model. Read the case study here.

We acknowledge the support of the Government of Canada.