The Retail Bulletin is a message from the publisher to the retailer announcing a new issue, a special issue or a new magazine sent to the store. The Retail Bulletin is a small and useful tactic in the constant fight to get a good position for your magazine at the front of the magazine rack, placed in its proper section, where it will be seen by customers and have a chance to live and sell in stores.
In this Hotsheet, learn how to write a Retail Bulletin, when to send it and more!
By Chris Chambers, Retail Accounts Manager, Magazines Canada.
