It’s vital for magazine publishers to proactively determine their sponsored content offerings and guidelines to comply with local and platform standards, as well as maintain reader and advertiser satisfaction. Lisa Murphy provides examples, dos and don’ts, and things to keep in mind when defining and creating your sponsored content.
Top Tips For Magazine Fundraising Beyond Grants
Tired of filling out onerous grant applications and want to develop your donor base? Need to maximize an existing fundraising program but don’t know the basics or are looking for fresh ideas? These tips can help.