Hotsheet Archive

What Is “Business-to-Business” Media?
Todd Latham and Melissa Summerfield

Business-to-business (B2B) media is advertising and niche content directed toward other businesses or professions, rather than to a consumer. B2B publishers aim to reach a business or organization through the employees who are responsible for making capital or purchasing decisions. The publishers do this by delivering editorial and news that speaks to their work, and with goods and services advertising that helps a business and its staff operate and thrive.

More Hotsheets

Top Tips For Magazine Fundraising Beyond Grants

Tired of filling out onerous grant applications and want to develop your donor base? Need to maximize an existing fundraising program but don’t know the basics or are looking for fresh ideas? These tips can help.

State of the Newsstand Q3 2023

Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 3rd/Quarter – 2023 for the Canadian Marketplace. Download/View the Hotsheet Here: State of the Newsstand Q3 2023

The Importance of SEO for Print Publishers: Top 10 Best Practices

In today’s digital age, search engine optimization (SEO) is an indispensable tool for publishers, even those who primarily operate in print media. Our September 2023 hotsheet from Jen Mader outlines the importance of SEO for print publishers and provides the top 10...