Hotsheet Archive

The Secrets of Editorial Packaging
Kim Shiffman

Anyone who reads print magazines has encountered an editorial package, even if they aren’t familiar with the term. A single article made up of a collection of shorter articles on a specific theme, an editorial package gives editors the opportunity to tell multiple stories under one umbrella theme.

Kim Shiffman, Editor-in-Chief of Today’s Parent, shares her secrets on how to create an editorial package, as well as some useful dos, don’ts, and use cases.

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