Search Engine Marketing (SEM) is a powerful tool that can significantly benefit print publishers by increasing online visibility, attracting more readers, and driving revenue. This hotsheet from Jen Mader explains what SEM is, highlights the importance of SEM, and lists the best practices for print publishers to succeed in the digital landscape.
Top Tips For Magazine Fundraising Beyond Grants
Tired of filling out onerous grant applications and want to develop your donor base? Need to maximize an existing fundraising program but don’t know the basics or are looking for fresh ideas? These tips can help.