Hotsheet Archive

Subscriber Stewardship from Acquisition to Renewal
Edward Birkett

Building, growing or maintaining your subscriber file requires tactics to acquire new subscribers, as well as methods to retain them. Ideally the two activities should complement each other and be in sync as much as possible. In some respects, they need to be precisely aligned.

In this Hotsheet, find some ideas and recommendations to consider when viewing the subscriber journey from acquiring a new subscriber to your publication to turning them into a longer-term customer.

By Edward Birkett, Circulation Director, Reader’s Digest Canada.

More Hotsheets

Top Tips For Magazine Fundraising Beyond Grants

Tired of filling out onerous grant applications and want to develop your donor base? Need to maximize an existing fundraising program but don’t know the basics or are looking for fresh ideas? These tips can help.

State of the Newsstand Q3 2023

Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 3rd/Quarter – 2023 for the Canadian Marketplace. Download/View the Hotsheet Here: State of the Newsstand Q3 2023

The Importance of SEO for Print Publishers: Top 10 Best Practices

In today’s digital age, search engine optimization (SEO) is an indispensable tool for publishers, even those who primarily operate in print media. Our September 2023 hotsheet from Jen Mader outlines the importance of SEO for print publishers and provides the top 10...