Building, growing or maintaining your subscriber file requires tactics to acquire new subscribers, as well as methods to retain them. Ideally the two activities should complement each other and be in sync as much as possible. In some respects, they need to be precisely aligned.
In this Hotsheet, find some ideas and recommendations to consider when viewing the subscriber journey from acquiring a new subscriber to your publication to turning them into a longer-term customer.
By Edward Birkett, Circulation Director, Reader’s Digest Canada.
