If you haven’t yet conducted one, a readership survey likely sounds like a simple task—ask questions, collect the responses, exchange high-fives. If you have experience as an amateur pollster, you know it rarely goes so smoothly. This hotsheet delves into how to create, run and analyze a readership survey that works.
Top Tips For Magazine Fundraising Beyond Grants
Tired of filling out onerous grant applications and want to develop your donor base? Need to maximize an existing fundraising program but don’t know the basics or are looking for fresh ideas? These tips can help.