If you’ve been tasked with ad sales for your small arts or literary magazine you might have trouble knowing where to start and how to stay organized. There are countless webinars and courses you can take on advertising sales, but most of them are aimed at bigger, commercial brands. What you need right now are a few strategies to help you focus your time and effort, and concentrate on the businesses that are most likely to support you.
This hotsheet explores some approaches to sales, for small, niche and literary publications, with staff models and relationships in mind.
