Hotsheet Archive

All Hotsheets (A-Z)

A New Balance – New Demands on Business Sustainability

In many ways, businesses are now experiencing more acutely, the pressures triggered by digitization over a decade ago. James Law dissects the complex workplace trends that businesses will need to consider: changes in employee expectations, a lower tolerance for...

Ad Sales for Small Arts & Literary Magazines

If you’ve been tasked with ad sales for your small arts or literary magazine you might have trouble knowing where to start and how to stay organized. There are countless webinars and courses you can take on advertising sales, but most of them are aimed at bigger,...

Beyond Circulation: From dBase to AI

In this hotsheet, Vesna Moore talks about the dynamic evolution of audience development in the B2B publishing industry. From the print era to today's digital landscape, she explores how audience manager roles have transformed alongside shifts in media consumption...

Building and Sustaining Inclusive Workspaces

Are you missing the hustle and bustle of a newsroom right now? Or lunchtime chit-chat and impromptu breaks with a colleague? There are some undeniable experiences that we are all going through: organization-wide adaptation in the face of immense changes, increased...

Circulation Tips for 2024

Discover the latest strategies for boosting your magazine's circulation with Magazines Canada's July 2024 Hotsheet. This essential guide covers both traditional and digital tactics, including effective renewal processes, profitable gift subscriptions, targeted...

Editorial Production during COVID-19 Restrictions

Editorial production is a carefully laid out process that aids in the creation of a magazine issue from conceptualizing an issue and its theme, to executing the issue, to finalizing the correspondence, and getting the issue out to subscribers. During COVID-19...

Fact Checking In a Post-Truth World

Fact Checking is paramount in the journalism and publishing industry. As Publishers and Editors we can use fact checking to curb the flow of misinformation. AnnMarie explains the “Why’s, What’s and the How’s” to help optimize your fact checking proficiency in...

How To Start A Podcast On Any Budget

Want to start a Podcast but are not sure where to begin or what equipment you'll need? Check out our August 2023 Hotsheet "How To Start a Podcast on Any Budget" by Sam Stedman, Publisher at EcoParent. You'll find great tips on Planning & Budget, Legal info,...

How to Survive Your First Year of Magazine Publishing

Congratulations, you started a magazine! Now that the launch party is over, you need to do everything you can to help survive that challenging first year of publishing. In this Hotsheet, find 20 tips to get your magazine to that first anniversary milestone. By Lisa...

How to Transition Into a New Role

Transitioning to a new job or a new role can be a challenge for many, but it can also be a revealing opportunity: one that encourages reflection, change and new ways of moving forward with the organization. This Hotsheet will help you find success in a new role....

Media Kits – A Key Tool Towards Advertising Sales

Clients use media kits to source information related to your publication’s brand, distribution, reach, audience profile, editorial schedule, production specs and costs. Jen Mader breaks down all of the reasons you should have a media kit and how to get started.

Perfecting Your Grant Writing Strategy

Canada is unique in the international publishing landscape for having such a wide array of public funding supports available to magazine publishers. Securing grants is not a given and can be a discouraging process so a strategic approach to applying for funding is...

Planning a Successful Virtual Event

Planning virtual events has taken on new life as the magazine industry adapts to restrictions on mass gatherings, and new remote working opportunities mean that more and more events will be held virtually. In this Hotsheet, find new and different aspects that you...

Putting Readers First

Roy Thomson, the legendary newspaper tycoon and first Baron Thomson of Fleet, built a media empire with a simple philosophy: "As for editorial content, that's the stuff you separate the ads with." While prioritizing ad revenue is a long-standing tradition in...

Readership Surveys That Work

If you haven’t yet conducted one, a readership survey likely sounds like a simple task—ask questions, collect the responses, exchange high-fives. If you have experience as an amateur pollster, you know it rarely goes so smoothly. This hotsheet delves into how to...

State of the Newsstand Q1 2023

Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 1st/Quarter – 2023 for the Canadian Marketplace

State of the Newsstand Q1 2024

Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 1st Quarter – 2024 for the Canadian...

State of the Newsstand Q2 2023

Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 2nd/Quarter – 2023 for the Canadian Marketplace

State of the Newsstand Q3 2022

Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 3rd/Quarter – 2022 for the Canadian Marketplace.

State of the Newsstand Q3 2023

Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 3rd/Quarter – 2023 for the Canadian Marketplace. Download/View the Hotsheet Here: State of the Newsstand Q3 2023

State of the Newsstand Q4 2022

Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 4th/Quarter – 2022 for the Canadian Marketplace.

State of the Newsstand Q4 2023

Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 4th Quarter – 2023 for the Canadian marketplace.

Strategic Decision-Making for Troubled Times

What's the best way forward for your publication in these troubled times? You'll need to make strategic decisions about the issues you're facing and the opportunities ahead. Learn how to use a combination of research, analysis, brainstorming and number-crunching,...

Subscriber Stewardship from Acquisition to Renewal

Building, growing or maintaining your subscriber file requires tactics to acquire new subscribers, as well as methods to retain them. Ideally the two activities should complement each other and be in sync as much as possible. In some respects, they need to be...

The Queer Special Issue

The literary community has been having more and more conversations about diversity. One initiative many magazines employ in an attempt to promote diversity is creating "special issues" to centre writers of particular identities or from particularly marginalized...

The Secrets of Creating Engaging Social Media Content

With Canadians spending more time than ever on social media watching a seemingly endless stream of content, how do you create engaging content that stands out? It’s a thrilling challenge. And the good news? You don’t need to get it exactly right from the start....

The Secrets of Editorial Packaging

Anyone who reads print magazines has encountered an editorial package, even if they aren’t familiar with the term. A single article made up of a collection of shorter articles on a specific theme, an editorial package gives editors the opportunity to tell multiple...

Website Re-Design 101

Hot off the presses: Our latest Professional Development HotSheet “Website Redesign 101” by Kate Lesniak is now available! This hotsheet goes extremely in-depth to guide you through the re-design process. Learn how to roadmap and what to expect in planning a...

What Is “Business-to-Business” Media?

Business-to-business (B2B) media is advertising and niche content directed toward other businesses or professions, rather than to a consumer. B2B publishers aim to reach a business or organization through the employees who are responsible for making capital or...

What to Keep in Mind When Creating Sponsored Content

It’s vital for magazine publishers to proactively determine their sponsored content offerings and guidelines to comply with local and platform standards, as well as maintain reader and advertiser satisfaction. Lisa Murphy provides examples, dos and don'ts, and...

Why Run a Newsletter? Here’s Why.

No matter your angle, no matter your outlet, investing in newsletters is a proven strategy for driving engagement. That said, the technology you choose, the audience you’re trying to reach, and the content you’ve got to share all require careful consideration...

Workflow & The New Normal

We’ve all been waiting for the pandemic to end so we can return to normal. For many small magazines, however, there is no going back. The future is all remote work all of the time. And that’s a good thing! To produce multi-channel content in a publishing...

Writing an Effective Retail Bulletin

The Retail Bulletin is a message from the publisher to the retailer announcing a new issue, a special issue or a new magazine sent to the store. The Retail Bulletin is a small and useful tactic in the constant fight to get a good position for your magazine at the...