Hotsheet Archive
All Hotsheets (A-Z)
A New Balance – New Demands on Business Sustainability
In many ways, businesses are now experiencing more acutely, the pressures triggered by digitization over a decade ago. James Law dissects the complex workplace trends that businesses will need to consider: changes in employee expectations, a lower tolerance for...
Ad Sales for Small Arts & Literary Magazines
If you’ve been tasked with ad sales for your small arts or literary magazine you might have trouble knowing where to start and how to stay organized. There are countless webinars and courses you can take on advertising sales, but most of them are aimed at bigger,...
Arts & Lit Quarterly Hotsheet – February 2024
We are excited to launch the first ever Arts & Lit Quarterly Hotsheet. In this issue you’ll learn all about the events and activities from local fêtes to national conferences.
Beyond Circulation: From dBase to AI
In this hotsheet, Vesna Moore talks about the dynamic evolution of audience development in the B2B publishing industry. From the print era to today's digital landscape, she explores how audience manager roles have transformed alongside shifts in media consumption and...
Building and Sustaining Inclusive Workspaces
Are you missing the hustle and bustle of a newsroom right now? Or lunchtime chit-chat and impromptu breaks with a colleague? There are some undeniable experiences that we are all going through: organization-wide adaptation in the face of immense changes, increased...
Circulation Tips for 2024
Discover the latest strategies for boosting your magazine's circulation with Magazines Canada's July 2024 Hotsheet. This essential guide covers both traditional and digital tactics, including effective renewal processes, profitable gift subscriptions, targeted group...
Compensating Canadian Magazine Publishers for the Sharing of Their Online Content
Canadian magazine publishers should be included in legislation to compensate Canadian media companies for the sharing of their online content by Google, Facebook and other platforms. Read our letter to Ministers Freeland and Guilbeault submitted jointly with...
Contracts and Permissions
Unless you’re producing every word and image you use in-house, which would truly make your magazine unique, your operation runs on usage contracts and permissions agreements. If you’re a big publisher, you likely have a permissions or legal department that keeps you...
Dealer Profile: Atlantic News
Hey, Magazines Canada Members! Welcome to a new hotsheet series that focuses on our valued distribution partners—our dealers! These occasional hotsheets will showcase some of the stores where MC’s distribution member magazines are sold, the awesome people who run...
Dealer Profile: BC Stores
Digital Publishing 101
Editorial Production during COVID-19 Restrictions
Editorial production is a carefully laid out process that aids in the creation of a magazine issue from conceptualizing an issue and its theme, to executing the issue, to finalizing the correspondence, and getting the issue out to subscribers. During COVID-19...
Fact Checking In a Post-Truth World
Fact Checking is paramount in the journalism and publishing industry. As Publishers and Editors we can use fact checking to curb the flow of misinformation. AnnMarie explains the “Why’s, What’s and the How’s” to help optimize your fact checking proficiency in...
FIPP Report: AI and the Media. Now.
Magazines Canada is pleased to present this in-depth report on AI provided by Di5rupt to the recent FIPP Congress.
How Does Governmental Advocacy Work at Magazines Canada?
This month’s hotsheet will be a little different from most. We’re going to take you inside the (virtual) walls of MC headquarters and shine a light on how we do some of our most important work: advocate for our members, our industry, and magazines throughout Canada.
How to Analyse the Profitability of Your Acquisition Programs
With the sharp decline in advertising revenues, consumer revenues have become the focus in ensuring a magazine's financial viability. When planning campaigns, deciding subscription prices or evaluating new sales channel opportunities, your goal should be to make money...
How To Start A Podcast On Any Budget
Want to start a Podcast but are not sure where to begin or what equipment you'll need? Check out our August 2023 Hotsheet "How To Start a Podcast on Any Budget" by Sam Stedman, Publisher at EcoParent. You'll find great tips on Planning & Budget, Legal info,...
How to Survive Your First Year of Magazine Publishing
Congratulations, you started a magazine! Now that the launch party is over, you need to do everything you can to help survive that challenging first year of publishing. In this Hotsheet, find 20 tips to get your magazine to that first anniversary milestone. By Lisa...
How to Transition Into a New Role
Transitioning to a new job or a new role can be a challenge for many, but it can also be a revealing opportunity: one that encourages reflection, change and new ways of moving forward with the organization. This Hotsheet will help you find success in a new role. From...
Is It Time to Increase Your Magazine’s Cover Price?
Chris Chambers, Magazines Canada's Director of Distribution, shares insights and factors to keep in mind when considering a potential cover price increase in our current inflationary environment.
Magazine Industry Trends – Looking Back at 2021 & Forward to 2022
2021 was yet another transformative year, while 2022 looks to continue to demonstrate the impacts felt by the magazine industry as a result of the pandemic and numerous other factors. Jessica Patterson breaks down trends that occurred this past year and offers...
Media Kits – A Key Tool Towards Advertising Sales
Clients use media kits to source information related to your publication’s brand, distribution, reach, audience profile, editorial schedule, production specs and costs. Jen Mader breaks down all of the reasons you should have a media kit and how to get started.
Ontario Dealer Profile
Queen Books is a Toronto bookstore that has an interesting story outside of the pages of the books or magazines it carries. It’s owned by Alex Snider and Elizabeth Burns. The store officially turned nine on April 8, the same age as Burns’ son—her water broke the same...
Perfecting Your Grant Writing Strategy
Canada is unique in the international publishing landscape for having such a wide array of public funding supports available to magazine publishers. Securing grants is not a given and can be a discouraging process so a strategic approach to applying for funding is an...
Planning a Successful Virtual Event
Planning virtual events has taken on new life as the magazine industry adapts to restrictions on mass gatherings, and new remote working opportunities mean that more and more events will be held virtually. In this Hotsheet, find new and different aspects that you need...
Putting Readers First
Roy Thomson, the legendary newspaper tycoon and first Baron Thomson of Fleet, built a media empire with a simple philosophy: "As for editorial content, that's the stuff you separate the ads with." While prioritizing ad revenue is a long-standing tradition in...
Readership Surveys That Work
If you haven’t yet conducted one, a readership survey likely sounds like a simple task—ask questions, collect the responses, exchange high-fives. If you have experience as an amateur pollster, you know it rarely goes so smoothly. This hotsheet delves into how to...
Sales Best Practices – Tips & Tricks for Evolving Your Approach to Sales
Sales is an incredibly important part of the publishing business and can take many forms depending on the type of content your business produces. Jen Mader explains tips & tricks to help optimize your sales in 2023.
Six Ways AI is Redefining Media and Advertising Sales
It is often said that we should all be working smarter and not harder. This is a fairytale that lives in the minds of well-intentioned media sales professionals world-wide. I have heard it for the last 35 years I have been in the media sales and marketing business....
State of the Newsstand Q1 2023
Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 1st/Quarter – 2023 for the Canadian Marketplace
State of the Newsstand Q1 2024
Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 1st Quarter – 2024 for the Canadian marketplace.
State of the Newsstand Q1 2025
Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 1st Quarter – 2025 for the Canadian Marketplace
State of the Newsstand Q2 2023
Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 2nd/Quarter – 2023 for the Canadian Marketplace
State of the Newsstand Q2 2024
The July 2024 Hotsheet from Magazines Canada, authored by Craig Sweetman, provides an update on the state of newsstand magazine sales in Canada for the second quarter of 2024. It highlights trends, challenges, and improvements in sales performance, driven by factors...
State of the Newsstand Q3 2022
Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 3rd/Quarter – 2022 for the Canadian Marketplace.
State of the Newsstand Q3 2023
Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 3rd/Quarter – 2023 for the Canadian Marketplace. Download/View the Hotsheet Here: State of the Newsstand Q3 2023
State Of The Newsstand Q3 2024
Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 3rd Quarter – 2024 for the Canadian Marketplace
State of the Newsstand Q3 2025
Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 3rd Quarter – 2025 for the Canadian Marketplace
State of the Newsstand Q4 2022
Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 4th/Quarter – 2022 for the Canadian Marketplace.
State of the Newsstand Q4 2023
Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 4th Quarter – 2023 for the Canadian marketplace.
State Of The Newsstand Q4 2024
Newsstand and Circulation Consultant Craig Sweetman/CRS Media shares a quarterly update on the state of newsstand magazine sales for the 4th Quarter – 2024 for the Canadian Marketplace
Strategic Decision-Making for Troubled Times
What's the best way forward for your publication in these troubled times? You'll need to make strategic decisions about the issues you're facing and the opportunities ahead. Learn how to use a combination of research, analysis, brainstorming and number-crunching, that...
Style Guides for Arts and Literary Magazines
A style guide is a set of rules about spelling, punctuation, formatting, and other elements of style, that, when applied consistently, gives a publication a sense of cohesion and unity. A consistent house style brings an air of professionalism and even authority to a...
Subscriber Stewardship from Acquisition to Renewal
Building, growing or maintaining your subscriber file requires tactics to acquire new subscribers, as well as methods to retain them. Ideally the two activities should complement each other and be in sync as much as possible. In some respects, they need to be...
The Importance of Search Engine Marketing (SEM) for Print Publishers
Search Engine Marketing (SEM) is a powerful tool that can significantly benefit print publishers by increasing online visibility, attracting more readers, and driving revenue. This hotsheet from Jen Mader explains what SEM is, highlights the importance of SEM, and...
The Importance of SEO for Print Publishers: Top 10 Best Practices
In today’s digital age, search engine optimization (SEO) is an indispensable tool for publishers, even those who primarily operate in print media. Our September 2023 hotsheet from Jen Mader outlines the importance of SEO for print publishers and provides the top 10...
The Printer–Publisher Relationship
Ideally, a magazine’s relationship with its printer should be among its most enduring and, at the risk of being dramatic, even intimate. And just like any relationship, it can take time to find the right fit, and certainly takes a bit of effort and—occasionally—...
The Queer Special Issue
The literary community has been having more and more conversations about diversity. One initiative many magazines employ in an attempt to promote diversity is creating "special issues" to centre writers of particular identities or from particularly marginalized...
The Secrets of Creating Engaging Social Media Content
With Canadians spending more time than ever on social media watching a seemingly endless stream of content, how do you create engaging content that stands out? It’s a thrilling challenge. And the good news? You don’t need to get it exactly right from the start. It’s...
The Secrets of Editorial Packaging
Anyone who reads print magazines has encountered an editorial package, even if they aren’t familiar with the term. A single article made up of a collection of shorter articles on a specific theme, an editorial package gives editors the opportunity to tell multiple...
The Secrets to Finding & Targeting an Audience on Social Media
Social media can be an overwhelming space. The content is constant, and the platforms and their functions are always evolving. But it’s also an incredibly exciting space. A direct, real-time connection with your audience that can’t be beat. Aren’t sure where to begin...
The Secrets to Running a Circulation Department Without a Circulation Manager
Don’t have a Circulation Manager? Don’t worry! You can still run a successful circulation department. The secret is to be organized, plan things in advance and develop systems that work for you and your magazine. Lisa Whittington-Hill, Publisher of This...
Top Tips For Magazine Fundraising Beyond Grants
Tired of filling out onerous grant applications and want to develop your donor base? Need to maximize an existing fundraising program but don’t know the basics or are looking for fresh ideas? These tips can help.
Website Re-Design 101
Hot off the presses: Our latest Professional Development HotSheet “Website Redesign 101” by Kate Lesniak is now available! This hotsheet goes extremely in-depth to guide you through the re-design process. Learn how to roadmap and what to expect in planning a...
What Is “Business-to-Business” Media?
Business-to-business (B2B) media is advertising and niche content directed toward other businesses or professions, rather than to a consumer. B2B publishers aim to reach a business or organization through the employees who are responsible for making capital or...
What to Keep in Mind When Creating Sponsored Content
It’s vital for magazine publishers to proactively determine their sponsored content offerings and guidelines to comply with local and platform standards, as well as maintain reader and advertiser satisfaction. Lisa Murphy provides examples, dos and don'ts, and things...
Why Run a Newsletter? Here’s Why.
No matter your angle, no matter your outlet, investing in newsletters is a proven strategy for driving engagement. That said, the technology you choose, the audience you’re trying to reach, and the content you’ve got to share all require careful consideration before...
Workflow & The New Normal
We’ve all been waiting for the pandemic to end so we can return to normal. For many small magazines, however, there is no going back. The future is all remote work all of the time. And that’s a good thing! To produce multi-channel content in a publishing environment...
Working Remotely Successfully with Your Team by Melony Ward
Since the COVID-19 pandemic was declared this spring, most of us in the magazine media business are exclusively working from home. Even those of us who are used to working remotely have found ourselves in a changed environment with a sense of urgency to acclimatize....
Writing an Effective Retail Bulletin
The Retail Bulletin is a message from the publisher to the retailer announcing a new issue, a special issue or a new magazine sent to the store. The Retail Bulletin is a small and useful tactic in the constant fight to get a good position for your magazine at the...
