Photo of MagNet 2017 speaker Ryan Dohrn presenting his session Increasing the Total Media Buy

Business Media Leadership Summit

Business Media Leadership Summit: Magazines Canada

Business Media Leadership Summit 2020 Highlights

On February 4–5, over 40 business media professionals gathered in King City, Ontario to attend the 2020 Business Media Leadership Summit (BMLS). As a one-of-a-kind event focused exclusively on B2B publishing, BMLS provides attendees with an opportunity to share knowledge, learn from common challenges, and connect with colleagues from across the sector.

In fact, it is this spirit of collaboration and community amongst attendees that gives the Summit its unique and supportive energy. A series of workshops on day one, as well as plenty of networking opportunities over the keynote presentation and dinner, broke the ice and brought people together. Delegates then headed into a full day of sessions on day two that covered trending topics like hosting events, optimizing the way magazines interact with customers, improving the workplace to attract and retain staff, and social media for B2B.

A key theme that came up in both the workshops and the sessions was the importance of relationship building, connections and maintenance—both within your own teams and with clients, readers, sponsors and advertisers.

There were also key updates on projects in the works, including revisions to Magazines Canada’s Code of Reader and Advertiser Engagement, and on how publishers are using recent research into B2B buyers and readers, conducted by RKI, to make sales.

Thank you to the 2020 BMLS delegates for a fantastic event. We would also like to thank our incredible speakers for sharing their time and expertise with us at BMLS 2020. We greatly appreciate the support of our sponsors, the Alliance for Audited Media and Omeda, and our funder Ontario Creates. Business Media Leadership Summit would not be possible without you.

Already looking forward to BMLS 2021?

Send us your suggestions for session topics and/or speakers to Kiley Pole at kpole@magazinescanada.ca.

There is more knowledge-sharing and networking to come at MagNet, the Canadian magazine industry’s premiere conference, in Toronto in April. View the 2020 conference program at magnet.magazinescanada.ca/schedule and B2B-specific sessions at magnet.magazinescanada.ca/magnet-2020-business-media-spotlight.

And mark your calendars for February 2021, when the Business Media Leadership Summit returns!

Alliance for Audited Media  Omeda Logo Ontario Creates / Ontario Créatif

Magazines Canada would like to thank the Alliance for Audited Media and Omeda Communications Inc. for sponsoring the 2020 Business Media Leadership Summit and our funder Ontario Creates. Business Media Leadership Summit would not be possible without you.

Resources

Keynote Sessions

Highlights of Summit keynote speakers are available:

Jim Sinkinson, Partner, Fired Up Marketing, on The First 100 Days (and the First 10,000 Days): How to Keep Your Customers Happy, Engaged and Renewed (2020)

Kevin Turpin, President, National Journal, on Embracing Disruption and Building New Revenue Streams as Traditional Income Sources Collapsed (2019)

Robert “Bo” Sacks, Owner of Precision Media Group, on The Future of the Publishing Industry in the 21st Century (2017)

Richard Willingham, President and CEO of motum b2b, on Challenges Facing B2B Marketers (2016)

Jorg Muhle, Managing Director, eMedia GmbH and Director of Sales and Strategy, heise online on The Reader First! Successful Publishing Based on Reliable Journalism (2015)

Charles McCurdy, Chairman and CEO of Apprise Media LLC on Sponsorships vs. CPM Sales for B2B Online (2010)

Jonah Bloom, Editor, Advertising Age on Strategies to Monetize Content (2009)

Watch all below.

White Papers

White papers inspired by the Leadership Summits were prepared by consultants John Milne and D.B. Scott. Each white paper captures the essence of the presentations, the questions that arose and the informal discussions that made up the summit.

Read the 2017 white paper “Moving Forward from a Position of Strength”

Read the 2016 white paper “The Evolving B2B Publishing Business Model”

Read the 2015 white paper “Publishing Leadership Today for Tomorrow’s Readers”

Read the 2014 white paper “Planning for Growth Across a Turbulent Horizon”

Read the 2013 white paper “Plotting a Course across Canada’s Business Media Landscape”