B2B Buyers and their Media infographic: 4. Who’s buying? 88% of B2B media readers are involved in purchase decisions. 5. What role does B2B media play? 95% of readers rate their business media brand as a “trusted voice in the industry.” 6. Branding matters. 75% of B2B media readers rate brand recognition as a key factor in choosing a supplier.
January 16, 2019