What to Keep in Mind When Creating Sponsored Content – Hotsheet AVAILABLE NOW!

Sponsored content is an increasingly common revenue source for many magazine publishers today. It’s vital for magazine publishers to proactively determine their sponsored content offerings and guidelines to comply with local and platform standards, as well as maintain reader and advertiser satisfaction.

Lisa Murphy provides examples, dos and don’ts, and things to keep in mind when defining and creating your sponsored content.

Click on the link below to access the hotsheet (membership is required to view).