Vividata has released its 2016-Q1 study of Canadian consumers, in which 38,000 Canadians were surveyed from April 2015 to March 2016 about their magazine and newspaper readership. The survey shows that that Canadian readership is consistently strong for both magazines and newspapers.
- Magazines reach 9 of 10 adults per week.
- 70% of Canadian adults are reading magazines, comparable to readership levels from five years ago.
- Print remains the dominant platform: 55% are reading print only, while 8% read digital exclusively.
- The highest digital and cross-platform magazine readership occurs with the following titles: news, entertainment, city, business and sports.
- 52% of Canadians read print-only editions on the weekend, up from 40% during the week.
The most-read title in Canada continues to be Reader’s Digest, with 4.5 million print and digital readers. Following Reader’s Digest is Cineplex Magazine (4.4 million), Canadian Living (3.8 million), Chatelaine (3.2 million) and CAA Magazine (3.1 million).
The strongest digital readership is found in Cineplex Magazine: 1.5 million digital-only readers per issue. Following close behind is Sportsnet Magazine (1.48 million), People (1.4 million) and Canadian Geographic (1.2 million). The largest digital-only readership among French-language titles is Ricardo, with 898,000 digital readers.
The next release from Vividata, scheduled for early Fall 2016, will report on the period of July 2015 through to June 2016.