Upcoming Webinar: What the FONK? How to Be Part of What’s Happening on Social Media

Laura Pearce HeadshotYes, it’s a thing. Join us on Wednesday, December 5 at 2 pm (ET) for an engaging session as the head of consumer marketing for Twitter, Laura Pearce, delves into the phenomenon of FONK—the new FOMO—or the “fear of not knowing.” It’s the insatiable need of Canadians, across all age groups, to be in the know about what’s happening. You will learn about the mindsets of consumers when they are on different social platforms and how to tap into that as you deliver your content in these channels. Laura will also look at best practices on Twitter that will help you and your brand not only distribute your content but create conversations with your audience.

Laura Pearce is the Head of Consumer Marketing for Twitter Canada, responsible for connecting Canadian consumers to what’s happening in the world via Twitter. She leads all marketing initiatives to consumers in Canada, from brand to campaign marketing, performance buying and marketing partnerships. Prior to joining Twitter Canada, Laura held senior marketing and digital roles with prominent media companies, including Blue Ant Media, AOL, Canwest (now Postmedia) and Dell Canada.

Webinars: Magazines Canada

What the FONK? How to Be Part of What’s Happening on Social Media
Wednesday, December 5, 2018

This webinar is FREE to attend! Please register by submitting your contact details below.

Magazines Canada Webinar Registration

For more information:
Kiley Pole
Member Services and Events Coordinator


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