Getting ranked well in search engine results pages (SERPs) can boost your readership-if you apply good SEO tactics. Beyond the basics like using effective keywords in all the right places, optimizing magazine content for search requires an understanding of how search engines find and rank your content. As SEO evolves, getting ranked well in search requires a solid combination of foundational and new strategies. Join Lisa Manfield on Wednesday, January 30 at 2 pm (ET) as we look at some of the top ranking factors you’ll want to master, as well some of the newest SEO trends that can give your content an extra Google boost.
Lisa Manfield is a content strategist and digital marketer with 20 years’ experience creating print and web content that engages a variety of target audiences, including search engines. Her areas of expertise include: digital publishing, content strategy, multi-platform content development, and SEO. Currently the Managing Editor at Forge and Spark Media, Lisa has also been the founding editor of BCLiving.ca, a contributing editor at Backbone Magazine and marketing manager at TheTyee.ca. She has developed conversion-oriented marketing copy, instructional materials, web copy, marketing collateral, and courseware for small businesses, tech companies, non-profit organizations, government agencies, and educational institutions. In one particular role she was responsible for training hundreds of contributing writers in SEO. She’s also a web writing an SEO instructor at Simon Fraser University and Capilano University.
SERPs Up: How to Boost Your Magazine Content Rankings in Search
Wednesday, January 30, 2019
This webinar is FREE to attend! Please register by submitting your contact details below.
Magazines Canada Webinar Registration
Plus! FBI Secrets to Profile Advertisers and Lock Up the Sale
The FBI use a unique system to detect and classify an individual’s major personality and behavioural characteristics. This amazing system allows an agent to dig deep and discover the way a criminal thinks and acts. In a webinar on Wednesday, February 20 at 2 pm (ET), media sales veteran Ryan Dohrn will help you learn to use this system to identify the six personalities of advertisers and how to best work with each unique individual to build relationships faster and ultimately sell them more. This is a tongue-in-cheek, fun, and highly relevant workshop that has become one of Ryan’s most requested topics to share.
This webinar is free to Magazines Canada members! Learn more.
For more information:
Member Services and Events Coordinator