The Wall Street Journal is exploring new ways to increase their revenue by introducing an ad-free version of its digital platforms as it grapples with declining ad revenue. The Journal sent a survey out to its readers about alternate ways of supporting the publication, like charging on a per-article basis or charging extra for home delivery.
In its survey, the Journal said it was considering charging 79-cents per article and also charging for delivery of the print edition, though they did not disclose the cost. They will also be looking into a dedicated crosswords and puzzles app.
The New York Times is also exploring an ad-free digital option. They have stated that the Times will charge customers more than their regular digital subscription for an ad-free reading experience in response to the growing number of readers using as blocking software. Other publications that have gone a similar route include Wired and The Atlantic.