Magazines Canada is pleased to announce the release of our latest hotsheet (and the first in our latest re-vamped series of hotsheets). The Secrets of Editorial Packaging by Kim Shiffman, Editor-in-Chief of Today’s Parent, is available to download for free in our members-only section.
Anyone who reads print magazines has encountered an editorial package, even if they aren’t familiar with the term. A single article made up of a collection of shorter articles on a specific theme, an editorial package gives editors the opportunity to tell multiple stories under one umbrella theme.
Kim Shiffman shares her secrets on how to create an editorial package, as well as some useful dos, don’ts, and use cases.