Showcasing Success: Here’s Why Magazines Matter to Canadians

Canadian magazines touch on every aspect of Canadians’ lives and businesses—in print, online and via social media—and provide perspectives that simply do not exist in the same way anywhere else.

As the holidays approach, our gift to you will be a showcase of our successes as an industry, and profiles of some of our amazing members and the incredible work they create every day across all platforms, and supported by the government’s investments, including the Canada Periodical Fund.

In the coming weeks we will share brief profiles of some of our country’s magazines to illustrate the things that set our sector apart—from marquee brands to niche publications. Check back for new profiles!

Le bulletin des agriculteurs

100th Anniversary of Le bulletin des agriculteurs

bulletin des agriculteurs
2018 marks the 100th anniversary of this well-respected brand. Le bulletin des agriculteurs has grown into its own by showcasing the knowledge and innovation in the agricultural section with a print edition, value-packed website, e-newsletter, blog and special guides. It was recently named “Best Brand Packaging, Business Category at Canadian Online Publishing Awards.


“New Space, Old Politics,” October, 2017

Maisonneuve_Vancouver Library
“Painted on the window at 1255 Kingsway in Vancouver is a scaly ouroboros, the ancient image of a snake eating its own tail that symbolizes endless return, the continuous cycle of creation and destruction. In more ways than one, it’s a fitting choice for the Vancouver Women’s Library.” When the Vancouver Women’s Library opened in February 2017, controversy quickly followed. This Maisonneuve article examines the history of the Vancouver Women’s Library, outlines the controversy of the space, the politics feminism, and examines how modern feminism needs to recognize and question the movement’s past in order to avoid previous wrongdoings and imperfections.

Canadian Underwriter

Fort McMurray wildfire coverage, ongoing

Canadian Underwriters_Fort McMurray
On May 1, 2016, a wildfire began southwest of Fort McMurray, Alberta. Two days later, it swept through the community, forcing the largest wildfire evacuation in Alberta’s history, with upwards of 88,000 people forced from their homes. The wildfire was not fully extinguished until August 2017; in total, it covered approximately 590,000 hectares and destroyed about 2,400 homes and buildings.

Canada’s property and casualty insurance industry worked with the community right at the time the first responders arrived on the scene, helping people recover from their losses. Business-to-business magazine Canadian Underwriter has been covering the Fort McMurray fire and the industry’s efforts to prevent any future wildfire and climate-related tragedies from a variety of different perspectives, including how to prevent old habits from elevating wildfire risk in the future. The magazine’s ongoing coverage shows how wildfires affect not just Canadian insurance professionals and the industry, but also insurance policyholders across Canada.

esse art + opinions

Ongoing arts coverage

With a razor-sharp focus on contemporary art and multidisciplinary practices, this French-language publication is committed to forging links between artistic practice and its analysis. Each themed issue features artist portfolios, pieces on the international cultural scene, as well as accounts of exhibitions and events. esse was named Best Literature and Art Magazine at the 2017 Canadian Magazine Awards.

The Canadian Organic Grower

“Getting Something From Nothing: The Unsung Value of Field Margins,” September 2017

Canadian Organic Farmer_field margins
An area often overlooked, field margins serve an important purpose not only for organic farms but for all forms of agriculture. This article from The Canadian Organic Grower informs us of how we can optimize these spaces for organic growing, healthy ecosystems, protect from soil erosion, and more. Taken as part of whole farm design, or farmscaping, these field margins can help with wild pollinators, protect your fields, and create a more sustainable farm.

Transport routier

“Génération millénaire”, May 2017

Transport routier
Transport routier took an in-depth look at what motivates millennials and how they can—and should—be viewed as an asset to the trucking industry. With their top-notch tech skills, new ideas and ability to adapt to change makes attracting this generation’s top talent a no-brainer. The B2B mag also profiled three young professionals and how they found their way to success within the trucking industry.

Up Here

“Northerners of the Year: The Jerry Cans,” December 2017

Up Here_Northerners
Iqaluit folk-rockers the Jerry Cans are tireless promoters of Inuktitut music and the North—they launched Nunavut’s first record label, Aakuluk Music, and organized the inaugural Nunavut Music Week, three days of workshops, panels and artist showcases that brought together musicians from across the territory and industry professionals and journalists from the south. In a wide-ranging and engaging December 2017 cover feature, Up Here magazine shares the story of the Jerry Cans and Nunavut’s music industry, and why they’ve named the band this year’s Northeners of the Year.

Reader’s Digest

“The Buffy Effect,” November 2017

Singer. Poet. Teacher. Activist. Buffy Sainte-Marie was the cover subject of Reader’s Digest’s November 2017 issue, in a compelling feature story written by Alicia Elliott that explores Sainte-Marie’s decades-long history of challenging and changing the way Canadians think about art, music, and Indigenous rights. A compelling portrait of a revolutionary icon.

Today’s Trucking

“Driver in Waiting,” July 2017

Today's Trucking

Ahmad Al Rasoul escaped the Syrian civil war to find a new life for his family in Canada. With a career as a truck driver under his belt, he was also anxious to get to work. In August 2017, Today’s Trucking profiled Rasoul in “Driver in Waiting”, a story that looks at how provincial legislation in Ontario requires Rasoul to begin training as if he had never been behind the wheel before, and talks to the refugee-assistance program that’s challenging these barriers with the Ontario Human Rights Commission.

Sélection du Reader’s Digest

“Yvon Deschamps – En toute simplicité,” October 2017

Selection_Yvon Deschamps

In the October 2017 issue of Sélection du Reader’s Diges,  Quebec’s best loved comedian Yvon Deschamps was featured on the cover. Inside, the 80-something-year-old, best known for his social commentary-infused monologues,  discussed his successes, his hopes for his beloved province and how humour helps keep him young.


“Chrystia Freeland : la ministre qui n’a pas droit à l’erreur,” September 2017

CPF Twitter Cards (1)

When L’Actualité rebranded the magazine in September 2017, it meant a new image and plans for diversifying its brand and readership. The magazine team  filled the pages with impactful content, including this great profile/interview with Foreign Affairs Minister Chrystia Freeland. The minister speaks of the NAFTA renegotiations and the importance of the cultural exemption.

Québec Science

“Trump: Une Anomalie qui Nargue les Politologues,” October 2016

Quebec Science_Trump

Published days before the 2016 American Presidential election, Québec Science examines American pollsters’ predictions for the election’s outcome, and observes that the reality of Donald Trump’s rise in influence just doesn’t seem to square with the polls, which were, at the time, predicting a victory for Hillary Clinton. An especially interesting read, given the election’s results and the year that has since gone by.


“Strange Women,” Winter 2014


Geist shined the spotlight on the history of women in the underground music scene in the 70s and early 80s.  The piece—which took a year to research and produce— went on to become a Longreads Pick and a winner at the National Magazine Awards. It was heralded an important piece of journalism for bringing awareness to largely ignored female artists in Canada and abroad.

Canada’s History

“Canada’s Great Women,” January 2016

Canada's History_Great Women

In 2018, Canada’s History will mark the occasion of the first Canadian women to get the federal vote—one of many moments in the long struggle for universal suffrage. Last year, in conjunction with the “Great Women” issue of Canada’s History, a distinguished panel of female historians rose to the challenge of narrowing down our shortlist. Some of the names were famous; others were obscure. An online campaign invited Canadians to nominate their own great women. The inspiring result was that more than 100 individual names were nominated! Stories of Canada’s great women reached hundreds of thousands of Canadians.


“The Lonely Death of Chanie Wenjack,” October 2016


Maclean’s profiled the release of a new and unexpected solo project by the late Tragically Hip singer, Gord Downie, in October 2016. The Secret Path tells the story of 12-year-old Chanie Wenjack, who died in 1966 running away from Cecilia Jeffrey Indian Residential School. Maclean’s augmented the story by linking readers to a 1967 cover story reporting on Chanie’s ordeal.


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