Retail promotions through the fall and early winter include a mix of videos, rack and backer cards and other signage at more than 400 locations across Canada, including Chapters Indigo, Gateway, Presse Commerce and independent stores. The elements vary by store, and will continue into January 2018 in both English and French.
Scene from “Gourmet Adventure” video with scrolling banner for retail display.
Videos: Commuters and shoppers are seeing Gourmet Adventure / Cuisine et canoë on-screen at more than 50 Gateway transit kiosques and store screens in Toronto and Mississauga. Culture Report / Rapport culturel is appearing on 20 large screens at Presse Commerce retail stores, primarily in Montreal. We are also approaching some of the independent retailers about video opportunities. Total impressions are estimated at 1.3 million.
Display: New “Read Canadian / Lisez les magazines d’ici” signage and backer cards have been produced for use in magazine racks and displays. These include some backlit and large-format posters at Gateway’s larger stores, in addition to rack and backer cards. Some of our independent retailers are making creative use of these for large display window and wall areas.
Atlantic News, Halifax
Gateway Store, Downtown Toronto
Independent Stores: With 14 new locations including bookstores and art galleries, Magazines Canada Distribution now serves 110 direct accounts across the country and also works with Chapters Indigo through Disticor. This provides smaller circulation and niche titles additional shelf space, audience and sales.
Please support the campaign in your magazine, on your website, on social media and email:
- Download print and digital ads in a variety of sizes from the Magazines Canada Members Area.
- Your username is your email address. If you have not previously accessed the portal, click “Forgot my password” to get a link to reset.
- Link to Magazine Mashup videos at the Magazines Canada YouTube page.
- Follow and share #MagazineMoments on Facebook, Twitter and Instagram @MyCdnMags / @MagsDici.
MANY THANKS to all participating publishers!