Google releases list of scam ads they blocked in 2016
Google has released its 2017 Bad Ads report, which recaps all of the malicious, trick and scam ads the company blocked in the prior year. In January the company also added details about its quest to rid the Internet of fake news. The company said it disabled 340 sites after reviewing 550 sites suspected of misrepresenting content to users, including impersonating news organizations. Read more at MediaPost.
UK Internet users likely to ignore sponsored content
Internet users in the UK expressed little interest in sponsored content in a November 2016 survey conducted by YouGov. Over one in four in the UK said they ignore such content completely. In Germany, only 13% said they completely ignored it. Read more at eMarketer.
Google has banned 200 publishers since its new policy against fake news
The company banned the publishers from its AdSense network, an ad placement service that automatically serves text and display ads on participating sites based on its audience. The ban was part of an update to an existing policy that prohibits sites that mislead users with their content. Google regularly weeds out advertisers for false or misleading claims, but impersonating news sites became an addition following the rapid rise of fake news, or propaganda sites. Read more about Google’s ban at Recode.
Condé Nast cuts the title “Publisher” in sales shakeup
Perhaps taking its cue from Time Inc., Condé Nast announced yesterday a sales reorganization that eliminated the title of “publisher.” Instead, the media company will organize its sales teams around client industries and publishing groups, and these teams will be lead by “chief industry officers” and “chief business officers.” Read more at Publishing Executive.
Time Inc. acquires ad tech company Adelphic to beef up programmatic advertising
Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic technology for ad targeting. Six-year-old Adelphic is a demand-side platform that helps brands plan and manage mobile and digital campaigns. It will also help Viant advertisers more precisely target groups of consumers across Time Inc.’s properties, which include People, Time, Fortune and Sports Illustrated. Read more about Time Inc.’s latest acquisition at Publishing Executive.