40% of online ads found to be too large and slow down sites
More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times, according to a report from Ad Lightning, which works with publishers to monitor ad speed. Read more at AdAge.
Facebook has made a product pitch to publishers
On Friday, February 17, Facebook invited dozens of media companies to its offices in New York to talk about the company’s content and product roadmap for 2017. The event was part of Facebook’s ongoing outreach to media companies as it looks to filter out fake news on the platform and help publishers generate video-related revenue. Read more about Facebook’s latest move at Digiday.
Google AMP contributes 7% of U.S. publisher traffic across devices
Google launched Accelerated Mobile Pages one year ago in an effort to speed up the mobile web. Adobe Analytics released data showing that U.S. publishers now see 7% of their traffic coming in through faster-loading AMP pages as of December 2016. Between April 2016 and December 2016, Google AMP grew 405%, with an 896% spike in traffic during November 2016. Read more at MediaPost.
CPG markets are spending more on digital, but shoppers don’t think they work
Packaged-goods marketers now spend more on digital than all forms of traditional advertising combined, according to a new study by Cadent Consulting Group. Yet the firm’s online survey of 600 brand marketers, retailers and shoppers finds the latter two groups give digital lower marks for effectiveness than any other marketing option—something that could cap that growth in years ahead. Read more about this study at AdAge.
Facebook tests ad breaks in all types of videos, giving creators a 55% cut
Facebook announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55% ad revenue share while Facebook keeps 45%. That could change the way creators make video content so they tease viewers enough to sit through the ads, while luring more producers to Facebook. On-demand video publishers will get to select where in their video they want to insert an ad break, but it must be at least 20 seconds in and at least 2 minutes apart. Read more at TechCrunch.