Reader studies consistently find that editorial and advertising are equally important parts of the magazine reader experience and that a clear distinction between the two, free from ambiguity, is vital.
First published by Magazines Canada in 2013, the Code of Reader and Advertiser Engagement is a tool for editors and advertising sales teams to achieve business activity goals while retaining reader confidence and commitment.
In this special, bonus episode of AudioMag, Joyce Byrne and Kim Latreille, the duo behind the updating of the Code of Reader and Advertiser Engagement, discuss the importance of the Code, how magazines can make use of it and why it is important to update it in 2020. Listen to find out how and why you should be making use of this document.
Don’t forget! Registration for MagNet, Canada’s Magazine Conference, is now open! Find out more and register online at magnet.magazinescanada.ca.
AudioMag is a Magazines Canada podcast produced by Messenger Bag Media. We recognize the funding of the Department of Canadian Heritage through the Canada Periodical Fund.
Have an interesting magazine topic you’d like to hear about? Email us at firstname.lastname@example.org.