As we move forward into a new decade, legacy brands need to evolve to stay relevant.
In this episode of AudioMag, Barbara Zatyko, Magazines Canada’s Consultant Extraordinaire, and Melony Ward, the Publisher and Director of Business at Canada’s History Society, which publishes Canada’s History and Kayak: Canada’s History Magazine for Kids, discuss how legacy magazines can use the past to shape their future.
Listen as Barbara and Melony discuss the benefits and challenges of publishing a legacy brand and what new and established magazines can learn from each other. Find out how Canada’s History looks at the past to relate to our present in this great conversation.
Listen to the full story here.
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Magazines Canada acknowledges the support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage.