Toronto, ON (July 4, 2018) – On June 26, 2018, the Honourable Mélanie Joly, Minister of Canadian Heritage, announced Canada’s first Creative Export Strategy to promote Canadian creative industries by strengthening Canada’s presence in international markets. “Magazines Canada welcomes the Minister’s announcement,” said Matthew Holmes, President and CEO. “The strategy builds on successful Canadian Heritage programs like the Canada Periodical Fund, incorporates additional investments through a new funding program, and takes a strategic approach to key export markets.”
The new Creative Export Strategy increases funds for export activities through five existing programs, including the Canada Periodical Fund:
- Canada Arts Presentation Fund
- Canada Book Fund
- Canada Music Fund
- Canada Periodical Fund
- Telefilm Canada – through the Export Assistance Program
The Government has invested $125 million over five years to implement this strategy, which includes the new funding program Creative Export Canada. This new fund will equip Canadian creators with the tools they need to successfully reach international buyers and audiences. The Creative Export Strategy will also increase and strengthen the presence of Canadian creative industries abroad by offering on-the-ground support in key Canadian embassies and consulates, and through strategic trade missions and participation at international festivals and events like the 2020 Frankfurt Book Fair.
The new program, Creative Export Canada, will provide funding of $7 million per year to Canadian organizations for innovative export projects that amplify the international reach of creative industries, increase their capacity to export their brands and content, increase export revenues, and heighten the discoverability of Canadian content across platforms and formats. Eligible organizations are Canadian companies that are ready to export, and work in a creative industry or in support of one.
Details on the Creative Export Canada Fund are expected to be released in the coming days, with an application deadline set for the end of the summer.
The Canada Periodical Fund supports access to a rich diversity of Canadian storytelling and art, journalism, and trade intelligence critical to Canada’s social, business and creative fabric. Federal funding and policy support like the Canada Periodical Fund and the Creative Export Strategy ensures the advancement of both digital and print distribution channels that reach Canadian and international audiences and enhance Canadian magazines’ competitiveness in a borderless world. Canada’s nearly 2,700 business-to-business, consumer and cultural magazines contribute approximately $1.7 billion to Canada’s GDP, are produced in every province and territory across the country, and are published in 34 different languages.
Since hosting the FIPP World Congress for the first time in Toronto in late-2015, Magazines Canada has led a number of delegations on fact-finding missions to international magazine media conferences to build knowledge, stronger networks, and new syndication and export opportunities for Canadian magazines. A member-title and member of the Magazines Canada Board of Directors accompanied Minister Joly on the first creative industries trade mission to China in April 2018.
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