Photograph of various L'actualite magazine covers.

L’actualité Rebrands and Diversifies

In Montreal on Wednesday, September 13, L’actualité unveiled its new image and plans for diversifying its brand and readership.

The magazine aims to diversify its presence through various channels all the while maintaining its historic position at the “extreme centre.” This includes positioning itself and its brand through technology with videos, podcasts and interactive reports, along with a new subscriber area offering exclusive access to content and offers.

The magazine also features new graphics, more content, including new collaborators and columns, and the use of higher quality paper and binding.

L’actualité’s rebrand follows its acquisition in 2016 from Rogers Media by Alexandre Taillefer and Mishmash Média.

Read more on the rebrand, from L’actualité.

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