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Inovva Acquires the Oyster Group

Inovva, the digital solutions subsidiary recently created by EquiSoft, announced last week that they have purchased the Oyster Group.

The Oyster Group is a circulation management and fulfillment services company that has operated out of Halifax since 1992. Faith Drinnan, Oyster Group founder and CEO, is retiring from publishing and Jennifer Taylor, the VP of Client Services, will become Director of Accounts with Inovva. Oyster Group staff and offices will remain intact.

As noted in a press release, the acquisition makes Inovva “the only Canadian provider of audience management services with offices in four provinces: Quebec, Ontario, Alberta and Nova Scotia.” This follows the company’s purchase of Calgary-based in January.

From Inovva President Brinda Luckoo: “The Oyster Group has an excellent reputation in the publishing industry and we are very keen to bring their expertise to our clients. They are well known as a dedicated, hard-working group of professionals who have been helping publishers build their paid subscriptions for some 25 years.”

From Faith Drinnan: “We spent quite some time looking for the right buyer. Inovva has the personnel, the skills and the vision to ensure ongoing growth for the business we started in 1992. The company shares our values and commitment to both clients and staff.”

About Inovva
Inovva provides state-of-the-art digital tools designed to drive growth in the media and publishing industries. The company delivers forward-thinking solutions and expertise that cover all aspects of audience engagement, subscription fulfilment, sales management, rights and royalties management, as well as content management for print, web and mobile platforms. Inovva is a wholly owned subsidiary of EquiSoft Inc., with head offices located in Montreal, Quebec.


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