A sparkler held in the darkness celebrates the end of 2018 and the beginning of 2019.

Happy Holidays! 2018 Highlights and Holiday Hours

Holiday Hours

Magazines Canada’s office will close for the holidays Friday, December 21 and reopen Wednesday, January 2.

The Brampton distribution warehouse (Tilwood—address below) will also be closed as of Friday, December 21 and reopen Wednesday, January 2. The last shipments of 2018 need to arrive before 4 pm (ET) on Wednesday, December 19.

If your magazine is distributed by Magazines Canada, please do not have magazines shipped for distribution when the warehouse is closed.

Magazines Canada Distribution
c/o Tilwood Inc.
420 Deerhurst Drive, Unit 4
Brampton, ON L6T 5H9

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2018 Highlights

As the national association and lead advocate for Canada’s magazine media, we’re here to help members connect with each other, share achievements in our sector and advance the Canadian magazine industry. With the holidays right around the corner, let’s take a look at what it’s meant to be a Magazines Canada member in 2018!

Connect

At our annual general meeting in June, Magazines Canada members formally adopted the association’s new strategic plan, which will guide Magazines Canada over the next five years and span Magazines Canada’s 50th anniversary in 2023. (Yes, we’re not too far from reaching the big 5-0!) As our then-CEO Matthew Holmes noted at the time, these documents usually make for some pretty dry reading but we’re all quite excited at Magazines Canada about the new direction and activities that this plan sets in motion.

A key priority in the plan is to evolve and broaden our approach to membership, and in 2018 we launched a new digital media category and created a new non-voting category to include custom publishers and foreign-owned, Canadian-audience magazines. In this category, we were very pleased to welcome our first Associate Publisher to the Magazines Canada tent in October—Kenilworth Media Inc., whose magazines Jewellery Business and Sign Media Canada are now able to take advantage of Magazines Canada member benefits like access to research and resources, and discounts on professional development events.

Speaking of professional development, giving our sector a venue to share stories, innovations and grow and develop professionally is also a key priority in our strategic plan. This year we delivered with some great events for connection and learning:

2018 kicked off with the sixth annual Business Media Leadership Summit, held in January. Business media executives gathered to discuss the current state of the industry through informational sessions, keynote presentations and networking. This episode of AudioMag interviews RKI Partners’ Raj Kuchibhatla and Annex Business Media’s Martin McAnulty about their sessions and attendance at the Summit. Summit attendees also got an exclusive look at Magazines Canada’s B2B internship pilot program, which had just launched, and a preview of our new B2B advertising research study (more on that later!).

Next up, Magazines in a Digital World in March: a skills training and networking event that we co-hosted with Interactive Ontario. Following our first successful collaboration in 2017, we were excited to host another event with IO on the intersection of interactive digital media and publishing. LIFE VR’s Managing Editor Mia Tramz gave a keynote presentation on virtual reality storytelling. Check out our event wrap-up!

And then, of course, came MagNet—our signature event and the largest magazine media conference in Canada. From April 25–26, nearly 500 registered delegates from all disciplines arrived at MagNet 2018 to connect, network and learn from our industry’s leaders and innovators at more than 24 sessions, keynotes and events. The Arts and Literary Magazines Summit also returned to MagNet this year with a full-day program exclusively for arts and literary publishers, and with magazines and arts funders in attendance from across Canada. We love catching up with members at MagNet and the Summit! Revisit the event with presentations and videos, and mark your calendar for MagNet week in 2019, coming up April 24–25 next year!

At the start of November, we hosted our second annual knowledge-sharing and networking evening for magazine professionals and creative types called Showcasing Success, where a panel of magazine creators from FemEvolve, FASHION, The Site and Shameless shared the stories behind a favourite successful project. Check out our event wrap-up!

Later in November, we organized a Magazines on the Hill reception in Ottawa. Hosted by MP Julie Dabrusin, the evening saw senior leaders from across the Canadian magazine media sector gathering with Members of Parliament, Senators, Department of Canadian Heritage officials and influential Ottawa decision-makers who are responsible for Canada’s cultural policy and programs. We were delighted to welcome Andy Fillmore, MP for Halifax and Parliamentary Secretary to the Minister of Canadian Heritage and Multiculturalism, who addressed guests on the importance of Canadian magazines to the country’s media and cultural landscape.

You may have also seen Magazines Canada pop up at fellow publishing events throughout the year, as we sponsored sessions at the 2018 Alberta Magazines Conference and Magazine Day 2018. We love partnering with our friends at publishing organizations across the country, and look forward to working with you again in 2019!

Inspire

Our national, multi-year Magazine Moment circulation marketing campaign came to a successful conclusion in April, after three years of inspiring consumer and retail promotions, and the launch of compelling new shopper and retailer research. One project element that we developed as part of this campaign—and which we look forward to continuing in 2019—was a pilot Travel Lounge Distribution program, which brought Magazines Canada members magazines into Air Canada Maple Leaf lounges in domestic and international locations, and Canadian magazine content to the attention of targeted audiences around the world.

We also commissioned a major research study of magazine retailers and shoppers, which we released in late 2017. “The Role of Magazines at Retail” was conducted by BrandSpark International and tells an incredibly compelling, positive story about actual consumer behaviour around magazine reading and buying at retail. Yes, consumers at retail will pay for print magazines, and act on advertisements and information that they find inside! Hear more about this study from BrandSpark’s Philip Scrutton, who spoke with us about the findings for our AudioMag podcast and presented a session on the study at MagNet 2018.

We thank the Department of Canadian Heritage for their support of the Magazine Moment campaign. We recently received multi-year funding from Canadian Heritage for the next iteration of this marketing campaign, and look forward to showcasing our dynamic and diverse Canadian magazine industry to the public!

Speaking of magazines at retail, we continue to bring new retailers into the Magazines Canada fold and to distribute our member magazines to stores across the country. Some terrific new independent retailers have started receiving MC magazines this past year, including Pages on Kensington in Calgary, a new Type Books in Toronto, Mixed Media in Hamilton (in a great new location!), Open Sesame in Kitchener ON and The Ottawa Art Gallery (also in a great new location!). Funded for the first time by Ontario Creates, December saw the roll-out of Canadian magazine promotions at 75 Chapters and Indigo stores and eight indie stores across the country.

Here at Magazines Canada, we’re inspired every day by the innovative people and ideas that drive our industry forward. So in April and May, we published and shared ten new case studies under the Showcasing Success banner, each one of which focuses on creativity, innovation and success in Canadian magazine publishing. This project was all about seeking out and sharing stories from the diverse voices producing great things in our industry. If you didn’t read them over the spring, take a look now at our series of Showcasing Success case studies.

You can also see some of the featured projects in action in our Showcasing Success video, which takes an energized trip through the Canadian magazine landscape to showcase the vitality and creativity of magazines and their creators!

Also in April, we recognized the inspiring work of industry volunteers with our Volunteer of the Year awards, which celebrate outstanding volunteer contributions to the Canadian magazine industry. This year’s recipients were: This Magazine‘s Lisa Whittington-Hill, Langara College’s Joanne Rajotte, AMPA’s Allan Lacey, CRS Media Consulting’s Craig Sweetman, and TVA Publications’ Michel Nivischiuk. Our congratulations again to this wonderful group of people for their ongoing commitment to giving back to Canadian magazines.

Advance

Aligned with our strategic priority to provide the skills training and best practices that our members need as the industry continues to evolve, in 2018 we continued to create and share resources to help make your professional life easier.

This includes new research, like the retailer study mentioned above, as well as a new market research study of Canadian B2B media readers and buyers that is filled with statistics you’ll want to add to your media kit, or use in your next conversation with a potential advertiser or partner. (In fact, Magazines Canada members can access a Powerpoint version of the study that makes it easy to add the data to your presentations.) The topline results: The Business Media and B2B Buyers study found that B2B readers are highly engaged, have decision-making power and purchasing influence, and great confidence in the content of B2B media!

If you head to our Resource Centre, you’ll always find helpful results to answer your latest query. Here’s a look at more of the resources we released this year:

  • Hotsheets: We published 15 Hotsheets in 2018 (with more to come in the new year!). The best tips and tricks of the trade are presented for members in this popular series of short articles. These are on a broad variety of topics and are always written by leading experts in the industry.
  • AudioMags: In 2018 we produced 13 episodes in this fantastic podcast series. Check out great conversations with John Montgomery from Reader’s Digest, Joanna Riquett from Hayo magazine, social media consultant Sree Sreenivasan and many more.
  • Webinars: Magazines Canada brought 8 thought-provoking webinars your way in 2018. Members always have full access to our webinar archive; the 2018 series covers topics such as: programmatic advertising demystified; alternative funding models for small magazines; magazine design trends; and how to get it right when reporting in Indigenous communities—our most well-attended webinar of the year!

A few more elements of our investment in professional development are worth highlighting here. We’re not only excited about the opportunities these new programs offer our members—we’re also incredibly proud to have launched a series of initiatives that will impact and shape the Canadian magazine industry going forward. These are programs that look to the future, placing Canadian magazines within a global context and supporting the next generation of professionals working in Canadian magazine media.

In 2018 we expanded on the success of the Magazines Canada Fellowship program—giving emerging journalists the chance (and the time and money) to develop their career with a Canadian host magazine. Our 2018 Fellow Will Pearson has not only had a cover story published with his host magazine, The United Church Observer, he’s also been named their Associate Editor for 2019! Interested host magazines, get ready: the 2019 Fellowship program launches in January.

Also in 2018, we launched a new paid internship pilot project, connecting Ontario B2B magazine publishers with new, diverse, skilled talent and providing interns with the paid work experience, mentorship and industry contacts they need to build careers in the magazine sector. After an amazing pilot experience, we are so excited to share that we’ve received multi-year funding from Canadian Heritage to expand this project into a national paid internship program in the coming year!

We’ve also received multi-year funding from Canadian Heritage for a new Export Readiness and Networking program, which we launched in the fall. The Export program helps Magazines Canada members build readership in international markets, and explore new partnership opportunities, by providing financial support for delegations to international events. A delegation has already been to the Business Information & Media Summit (BIMS) in Fort Lauderdale, Florida in November, and we have an upcoming delegation planned to the FIPP Digital Innovators’ Summit in Berlin, Germany in March 2019!

Staff Changes and an Office Move

At the end of December 2017, our friend and colleague Barbara Zatyko, the Vice President of Operations and Development, left Magazines Canada to begin a new adventure in Hamilton.

BZ’s departure ushered in change in 2018, as we announced in January that Evan Dickson would take a leadership role as our new Director of Member Services and Development. Evan has been with Magazines Canada for over a decade, starting as an assistant in our distribution warehouse and taking on increasingly senior roles over the years, including managing member services, sponsorship relationships and grant writing.

In August, Matthew Holmes, our President and Chief Executive Officer, announced that he was leaving Magazines Canada for a position leading government and institutional relations at Queen’s University. During his tenure at Magazines Canada, Matthew steered the association through considerable change in the industry, and oversaw a period of internal change management and renewal.

We were pleased to announce in September that Melanie Rutledge, our former Director of Government and Industry Engagement, would lead the association as our new Executive Director. In her previous role, Melanie worked on government relations and advocacy, maintained critical relationships with federal decision-makers, funders and regional associations, and was responsible for our internal and external communications. Melanie has over 20 years of experience and expertise in cultural policy, program design and administration, stakeholder relations, and strategic communications.

Following Melanie’s appointment as Executive Director, Brianne DiAngelo also moved into a new leadership role as Director of Communications. Like Evan, Brianne has been with Magazines Canada for over a decade and has managed the association’s communications for eight years.

In the midst of staff changes, Magazines Canada also moved to a new office space, packing up our shelves of genuine Canadian magazines in August and moving to 555 Richmond Street West, Suite 604 in Toronto, ON. A friendly reminder that if you’ve yet to update your address book and mailing list—especially those members who send us resource copies—please make sure we continue to receive your magazines in 2019!

Welcome New Members!

And finally, what review of 2018 would be complete without taking note of the magazines that joined the association this year? Welcome to our 2018 member magazines!

From our team to yours—We look forward to continuing to work with all of our members in 2019!

Best wishes,
Magazines Canada staff

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