Happy Holidays!

Happy Holidays! 2017 Highlights and Holiday Hours

Holiday Hours

Magazines Canada’s office will close for the holidays Wednesday, December 20 and reopen Tuesday, January 2.

The Brampton distribution warehouse (Tilwood—address below) will close Thursday, December 21 and reopen Tuesday, January 2. The last shipments of 2017 need to arrive before 4 pm (ET) on Thursday, December 21.

If your magazine is distributed by Magazines Canada, please do not have magazines shipped for distribution when the warehouse is closed.

Magazines Canada Distribution
c/o Tilwood Inc.
420 Deerhurst Drive, Unit 4
Brampton, ON L6T 5H9

Genuine Canadian Magazine Icon

2017 Highlights

As the national association and lead advocate for Canada’s magazine media, we’re here to help members connect with each other, get inspired by achievements in our sector and advance our industry. With the holidays right around the corner, let’s take a look at what it’s meant to be a Magazines Canada member in 2017:

Connect.

There’s nothing like getting together with your peers in person, and in 2017, we offered Canadian publishing professionals some great opportunities to connect, mingle and learn!

The fifth annual Business Media Leadership Summit was held in February just outside of Toronto. Business media professionals gathered to discuss the current state of the industry through informational sessions, including a keynote address on the future of the publishing industry from respected media guru Robert “Bo” Sacks. The event also resulted in the fifth Business Media White Paper: Moving Forward from a Position of Strength.

MagNet came your way early in 2017. On April 25–28, more than 700 registered delegates from all disciplines reconnected with old friends, made new connections from across the nation and participated in almost 40 sessions, keynotes and events. Head over to our MagNet page to revisit the event through our video gallery and catch up on some presentation takeaways.

As part of MagNet week, the Arts and Literary Magazines Summit was also back by popular demand. This is a full-day program on the last day of MagNet exclusively for arts and literary magazine publishers. With nearly 70 people in attendance, representing magazines from across Canada and key arts funding organizations, the Summit was full of practical knowledge-sharing and networking. Check out our event wrap-up!

In November, we hosted a knowledge-sharing and networking evening for magazine professionals and creative types called Showcasing Success, where a panel of magazine creators from Cottage Life, The Kit, Curated Life and Canadian Geographic shared the stories behind a favourite successful project.

Later that month, we organized a Magazines on the Hill reception in Ottawa. Hosted by MP Julie Dabrusin, the evening saw senior leaders from across the Canadian magazine media sector gathering with Members of Parliament, Senators and other influential Ottawa decision-makers who are responsible for Canada’s cultural policy and programs. We were delighted to welcome the Honourable Mélanie Joly, Minister of Canadian Heritage, to the reception, who addressed guests on her vision for a “Creative Canada.”

You may have also seen Magazines Canada pop up at fellow publishing events throughout the year, as we sponsored sessions at the 2017 Alberta Magazines Conference, Magazines West 2017, and Magazine Day 2017. We love partnering with our friends at publishing organizations across the country, and look forward to working with you again in 2018!

Inspire.

Our national Magazine Moment marketing campaign saw positive results throughout 2017. Executed in both English and French, campaign elements included the Magazine Mashup videos—which attracted over a million views in English and French; the Genuine Canadian Getaway national contest promotion; development of the Travel Lounge Distribution program; and execution of a major research study of magazine retailers and shoppers.

A big thank you to Magazines Canada members, whose campaign support included the contribution of more than $430,000 worth of ad space, social media shares and participation in the Circulation Marketing Advisory Group. In addition, industry suppliers and other organizations have supported the campaign with a mix of discounts, bonus exposure and contest prizes. The contest, in particular, was a great success: promoted in member magazines, at retail and transit magazine stands, on the web and social media, at film festivals, even on the sides of buses, the campaign attracted high consumer engagement in English and French markets across Canada, with 33,000 visits to Canada’s Magazine Store website, 50,000+ video views and 18,000 magazine moments shared.

Scene from “Gourmet Adventure” video with scrolling banner for retail display.

And we didn’t stop there—#MagazineMoment activities were also accompanied by:

  • Our monthly Magazine Moments enewsletter, a free, consumer-facing roundup of magazine news, special offers and recent stories from member magazines.
  • Retail promotions through the fall and early winter: a mix of videos, rack and backer cards and other signage at 435 retail locations across Canada, including Chapters Indigo, Gateway, Presse Commerce and independent stores. These promotions will continue into January 2018 in both English and French.
  • As part of our Spring 2017 contest promotion, we asked readers to share a favourite Magazine Moment. They told us that their Magazine Moments are a source of private, relaxing, quality time. They told us how good it feels to read a magazine, whoever and wherever you are.

Speaking of picking up a favourite magazine, in April we announced Toronto’s Presse Internationale, Bloor Street as our Retailer of the Year! Presse Internationale carries all 200 Magazines Canada titles in distribution, and for the past few years has displayed Canadian titles in all nine of their front window pockets.

A photo of owners of Presse Internationale, Huashan Liu and Qing Yang.

Owners of Presse Internationale, Huashan Liu and Qing Yang

We also recognized the inspiring work of industry volunteers with our Volunteer of the Year awards, which celebrate outstanding volunteer contributions to the Canadian magazine industry. This year’s recipients were: Reader’s Digest‘s Robert Goyette, subTerrain‘s Natasha Sanders-Kay, Avenue Calgary‘s Joyce Byrne, and Actual Media’s Todd Latham.

Advance.

We continue to add resources to help make your professional life easier to our Resource Centre, where members can filter through our hundreds of resources to find the ones they’re looking for. Here’s a snapshot of the helpful resources you’ll find there:

Hotsheets: We published 20 member-exclusive Hotsheets in 2017 (and watch for more in the new year!). The best tips and tricks of the trade are presented for members in this popular series of short articles. These are on a broad variety of topics and are always written by leading experts in the industry.

AudioMags: In 2017 we produced 12 episodes in this fantastic podcast series. Check out great conversations with Malcolm Netburn from CDS Global, Dana DiTomaso from Kick Point, Slate’s Gabriel Roth and many more.

magBlast: This year we profiled two magazines that are collaborating with brands in innovative, engaging ways in a new magBlast series called “Magazines + Sponsored Content.”

Webinars: Magazines Canada brought 8 thought-provoking webinars your way in 2017. Members always have full access to our webinar archive; the 2017 series covers topics such as: Unlocking the Power of Your Content; B2B Design Trends; and Digital Storytelling in an Evolving Publishing Landscape.

Welcome New Members!

What review of 2017 would be complete without taking note of the magazines that joined the association this year? Welcome to our 2017 member magazines, and we look forward to continuing to work with all of our members in 2018!

Best wishes,
Magazines Canada staff

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